INTRODUCTION TO DIGITAL MARKETING

Short Course Overview

Understand how the Marketing mix has changed with the rise of the digital landscape. Learn the key Digital Marketing skills required to develop a strategy that will help you drive real business results.

If you are new to Digital Marketing this is the perfect place to start.

Subject Topics:

  • Introduction To Marketing
  • Marketing Fundamentals
  • The Marketing Mix
  • Marketing Strategy

You Will Learn To:

  • Understand the fundamental principles of Marketing, so you have a strong foundation to build your Digital Marketing knowledge
  • Distinguish the various types of Digital Marketing channels available and how to categorise these channels to manage your digital footprint
  • Implement the Inbound Marketing Methodology and how this fits into your overall Marketing strategy
  • Develop a Digital Marketing strategy by setting objectives, developing target personas, and determining the Marketing mix
  • Monitor and adjust the Marketing mix based on business needs

Duration:

10 week duration, maximum course access of 14 weeks for your short course.

Delivery:

Online

Intake:
Every business day

Price:
$495.00 including GST

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WHO IS THIS SHORT COURSE FOR?

Career changers who want to break into the Digital Marketing industry

Traditional marketers who want to upskill and master the world of Digital Marketing

School leavers who want to start a career in Digital Marketing

People wanting to embrace the ‘laptop lifestyle’, working remotely as a Digital Marketing professional

Business owners who want to effectively implement their own Digital Marketing campaigns

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WHAT OUR STUDENTS SAY ABOUT US

Our students graduate with positive learning experiences and job prospects.

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