INTRODUCTION TO DIGITAL MARKETING
Short Course Overview
Understand how the Marketing mix has changed with the rise of the digital landscape. Learn the key Digital Marketing skills required to develop a strategy that will help you drive real business results.
If you are new to Digital Marketing this is the perfect place to start.
- Introduction To Marketing
- Marketing Fundamentals
- The Marketing Mix
- Marketing Strategy
You Will Learn To:
- Understand the fundamental principles of Marketing, so you have a strong foundation to build your Digital Marketing knowledge
- Distinguish the various types of Digital Marketing channels available and how to categorise these channels to manage your digital footprint
- Implement the Inbound Marketing Methodology and how this fits into your overall Marketing strategy
- Develop a Digital Marketing strategy by setting objectives, developing target personas, and determining the Marketing mix
- Monitor and adjust the Marketing mix based on business needs
WHO IS THIS SHORT COURSE FOR?
Career changers who want to break into the Digital Marketing industry
Traditional marketers who want to upskill and master the world of Digital Marketing
School leavers who want to start a career in Digital Marketing
People wanting to embrace the ‘laptop lifestyle’, working remotely as a Digital Marketing professional
Business owners who want to effectively implement their own Digital Marketing campaigns
WHAT OUR STUDENTS SAY ABOUT US
Our students graduate with positive learning experiences and job prospects.
“Left Bank is absolutely amazing and gave me the tools for my next career.”