CONTENT MARKETING

Short Course Overview

Did you know Content Marketing costs 62% less than traditional marketing and generates 3 times as many leads?*

We’ll teach you how to create engaging videos, blogs, Social Media posts and various other forms of content to attract customers, promote your business and sell your products and services.

Subject Topics:

  • Introduction to Content Marketing
  • Content Planning
  • Content Production
  • Promoting and Measuring Content

You Will Learn To:

  • Identify what Content Marketing is, and why it’s an essential part of any brand’s Marketing strategy
  • Put together a successful content plan and content calendar
  • Understand the importance of storytelling, how to generate ideas for Content Marketing, and how to analyse and interpret a creative brief
  • Create a variety of content formats covering written, visual, audio and video content
  • Distribute and promote your content, via both organic and paid channels
  • Measure your Content Marketing to prove its Marketing effectiveness

*Hubspot Marketing Statistics

Duration:
10 week duration, maximum course access of 14 weeks for your short course.

Delivery:
Online

Intake:
Every business day

Price:
$990.00 including GST

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WHO IS THIS SHORT COURSE FOR?

This short course will teach you everything you need to know about Content Marketing. It is perfect for:

Career changers who want to break into the Content Marketing industry

Traditional marketers who want to upskill and master the world of Content Marketing

School leavers who want to start a career in Content Marketing

People wanting to embrace the ‘laptop lifestyle’, working remotely as a Content Marketing Specialist

Business owners who want to effectively implement their own Content Marketing campaigns

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WHAT OUR STUDENTS SAY ABOUT US

Our students graduate with positive learning experiences and job prospects.

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