Short Course Overview
Did you know Content Marketing costs 62% less than traditional marketing and generates 3 times as many leads?*
We’ll teach you how to create engaging videos, blogs, Social Media posts and various other forms of content to attract customers, promote your business and sell your products and services.
- Introduction to Content Marketing
- Content Planning
- Content Production
- Promoting and Measuring Content
You Will Learn To:
- Identify what Content Marketing is, and why it’s an essential part of any brand’s Marketing strategy
- Put together a successful content plan and content calendar
- Understand the importance of storytelling, how to generate ideas for Content Marketing, and how to analyse and interpret a creative brief
- Create a variety of content formats covering written, visual, audio and video content
- Distribute and promote your content, via both organic and paid channels
- Measure your Content Marketing to prove its Marketing effectiveness
WHO IS THIS SHORT COURSE FOR?
This short course will teach you everything you need to know about Content Marketing. It is perfect for:
Career changers who want to break into the Content Marketing industry
Traditional marketers who want to upskill and master the world of Content Marketing
School leavers who want to start a career in Content Marketing
People wanting to embrace the ‘laptop lifestyle’, working remotely as a Content Marketing Specialist
Business owners who want to effectively implement their own Content Marketing campaigns
WHAT OUR STUDENTS SAY ABOUT US
Our students graduate with positive learning experiences and job prospects.
“Left Bank is absolutely amazing and gave me the tools for my next career.”