Webinars 2017-08-30T16:38:50+00:00

DIGITAL MARKETING WEBINARS

At The Left Bank we strive to provide our students with a premium online learning experience by delivering highly engaging and educative content through various channels. One of the additional features of our digital marketing online courses is our regular interactive webinars which we run for our students to provide them with additional practical skills and knowledge around digital marketing. These webinars are very popular among our students and topics are often defined by the feedback we receive from them.

Recorded Webinars

There’s a tool for that!

In this webinar we discussed:

  • An amazing ‘viral promotion’ tool that will transform your social media marketing
  • An easy website optimisation tool that doesn’t require an IT expert
  • Branding automation tools to save you time and energy
  • The best tool for capturing peoples’ details before they leave your site
  • …and more!

featuring special guest speaker Paul Goldton from Reload Media!

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How to Get a Job in Digital Marketing

In this webinar we discussed:

  • What personal skills are crucial to Digital Marketing
  • Where to start networking
  • What recruiters look for in a candidate
  • What education is necessary to gain a role in Digital Marketing
  • …and more!

featuring special guest speaker James Cooper from S2M Recruitment!

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Understanding Search Engine Optimisation

In this webinar we discussed:

  • What is display advertising?
  • Where does display advertising fit in the digital marketing mix?
  • How display adverts are optimised over time to get the best results possible using programmatic advertising.
  • What are the biggest growth areas for display advertising?

featuring special guest speaker Hersh Singh!

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Fundamentals of Display Advertising

In this webinar we discussed:

  • What is display advertising?
  • Where does display advertising fit in the digital marketing mix?
  • How display adverts are optimised over time to get the best results possible using programmatic advertising.
  • What are the biggest growth areas for display advertising?

featuring special guest speaker Shai Luft from Benchmarketing!

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Introduction to Search Engine Marketing

In this webinar we discussed:

  • What is Search Engine Marketing (SEM) and its relevance in modern business
  • How Search works and key elements of Search Engine Result Pages (SERPs)
  • Search Engine Optimisation (SEO) vs SEM
  • Various forms of Search Engine Marketing (SEM) and application scenarios
  • and more…
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How to find your voice with Instagram

In this webinar we discussed:

  • The importance of aesthetics in Instagram
  • Optimising images for the best results
  • Why Hashtags are important
  • How to use them
  • Connecting with key influencers
  • Goal setting
  • How often to post content
  • Useful apps to use with Instagram
  • and more…
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How to Launch a Simple Website

In this webinar we discussed:

  • Why are you setting up the website
  • Why do you need a website
  • What is a website
  • What are the necessary steps when developing a website
  • When you should ideally launch a website
  • Who you’ll need to involve in the website development process
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How to Maximise Your Digital Marketing with Adobe Photoshop

In this webinar we discussed:

  • Why learn the magic of Photoshop?
  • What is new Photoshop?
  • How to deal with typical photo problems?
  • Social Media usage.
  • What a Website is.
  • Colour consideration.
  • Where to get more info.
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