SOCIAL MEDIA MARKETING FUNDAMENTALS
Free Social Media Marketing Course
Learn about the latest social media marketing strategies and tactics in less than 10 hours with our free social media marketing course. This online course is perfect if you want to gain a greater understanding of social media, and if you’re responsible for implementing and managing a comprehensive social media strategy for your organisation and brand. Whether you are a marketing specialist, an aspiring community manager or a small business owner, this free social media marketing course will give you practical knowledge and valuable insights to create a compelling social media marketing strategy.
WHAT YOU’LL LEARN
Which social networks to leverage and why
- How to establish your own social media ecosystem to drive traffic
How to implement social media functionality into your online properties to build your community
How to implement a streamlined and effective workflow for publishing your digital assets across social platforms
- How to measure the true effectiveness of your online marketing campaigns
1. The social media landscape
2. Choosing the right network for your business
3. Setting up your accounts
4. How to find and engage an audience
5. Listening and monitoring
6. Delivering and tracking your campaign
7. Best practice
Start date: Anytime
Study type: Online
Duration: 8 to 10 hours
Certificate: You will receive the Certificate of Completion after finishing your course
WHO IS THIS COURSE FOR?
This social media marketing course is ideal for anyone who wants a greater understanding of social media, as well for those tasked with implementing and managing a comprehensive online marketing strategy for their organisation and brand.
- Marketing Professionals who want to understand the basics of social media marketing
- Aspiring Community Managers
- PR/Communication teams wanting to leverage the online space
- Small business owners/Sole Traders
Alex Wain is a digital professional with a rich and unique mix of online expertise spanning 11 years across media, digital and entertainment portals – working with such companies as Universal Music Group, Rolling Stone Magazine, music portal Soundbuzz, social networking site Myspace and the Australian charity, Cancer Council NSW. He is the co-founder of pop culture site sobadsogood.com, home to over 1 million visitors each month, and is regarded as one of Australia’s Top 10 bloggers.
ONLINE COURSE DELIVERY
This online social media course is supplied in AIT’s Online Learning Management System (LMS) which you are provided access to on the day of enrolment. Our course is delivered online and offers 7 modules to work through at your own pace and will take you approximately 8–10 hours. Each module contains exercises, video, case studies and well-structured learning information. This is an excellent way to learn as you read the content then have it explained for you. We provide you with 6 months access at any hour of the day for the utmost convenience, meaning that you can use this social media course as a marketing resource and revision tool.