FREE ONLINE COURSE
SOCIAL MEDIA MARKETING
MASTER NEW SKILLS IN SOCIAL MEDIA IN JUST 6 HOURS
SO YOU THINK YOU KNOW SOCIAL MEDIA?
Social Media is currently one of the most exciting forms of marketing. 97% of marketers are using Social Media to reach their audiences and 2 million business are said to use Facebook for advertising in 2018. It’s a medium that is ever changing with new rules and algorithms. Brands can’t afford to just be ‘online’. To be truly successful in social, you need to have a sound strategy behind every Facebook and Instagram post.
This course will teach you:
- How Social Media has changed and what marketers need to know.
- Which platforms to use based on your business objectives.
- How to understand your customers and target them effectively.
- How to develop a Social Media campaign and measure its success
- How to use Social Media to drive traffic to a destination.
Creating your Social Media Marketing strategy doesn’t need to be painful. Learn how it’s done with our industry experts.
1. The Evolution of Social Media
2. Brands and Social Media
3. Target Audiences and Social Media
4. Content and Community Management
5. Overview of Facebook
6. Measurement and Reporting
Start date: Anytime
Study type: Online
Duration: 6 hours
WHO IS THIS COURSE FOR?
This Social Media Marketing course is ideal for anyone who wants a greater understanding of Social Media, as well for those tasked with implementing and managing a comprehensive online marketing strategy for their organisation and brand.
Marketing professionals who want to upskill and master new skills in Social Media Marketing
Business owners who want to use Social Media Marketing to attract customers, build brand awareness and increase profits
School leavers who want to accelerate their learning for a career in Social Media Marketing
People wanting to embrace the ‘laptop lifestyle’, working remotely as a Social Media Marketing consultant