How do search engines like Google find your website? How do they rank websites in their search results? What can you do to get more visitors and customers to your website from search engines?
In this online, 10 week course you will learn the answers to all these questions and more. The course covers both search engine marketing (SEM) and search engine optimisation (SEO). You will learn what steps to take to improve a website’s ranking, how to develop SEM & SEO strategies, how pay-per-click advertising works and more.
Life is too
WHAT YOU’LL LEARN
How search engines work
How SEO and SEM work, and how they fit into a digital marketing strategy
How to optimise your site so that people find it organically through search engines
How to optimise your social media platforms
How to develop strategic SEO & SEM plans
COURSE KEY INFORMATION
Online with appointed educator
10 weeks’ access to your course through our online learning platforms. The recommended course duration is 60 to 80 hours of study.
- Students must be a minimum age of 18 years,
- have a Unique Student Identifier (USI), and
- have access to the internet and own a computer, laptop or other mobile digital device
To enrol in the short course we require photographic identification (Drivers licence or passport)
Internet access / Computer
Students will receive a statement of completion upon successful completion of this Online Search Engine Marketing course. Students may also receive a statement of attainment where they have met the requirements of BSBMKG514 Implement and Monitor Marketing Activities as part of their study.
Topic 1: Understanding Search Engine Marketing
Topic 2: Search Engine Marketing Strategic Planning
Topic 3: SEO – Organic Search
Topic 4: SEM – Paid Search
WHO IS THIS COURSE FOR?
This search engine marketing course is ideal for anyone who wants to master SEO and SEM or anyone who has been tasked with carrying out SEO and SEM for their organissation or brand.
- Consultants and marketing professionals responsible for digital marketing strategy, acquisition and website conversion tactics
- Small business owners who want more people visiting their website
- Anyone seeking a role specialising in SEO or SEM
LEARN FROM THE BEST
Upon enrolment, you’ll be allocated your own personal educator
who will mentor and support you throughout the course.
Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a qualified digital education expert.
Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a qualified education professional in her field.