Search Engine Optimisation (SEO)2019-12-16T09:36:37+10:00

SEARCH ENGINE OPTIMISATION – SEO

ONLINE DIGITAL MARKETING COURSE

10 WEEK COURSE

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COURSE OVERVIEW

Google accounts for 94% of organic traffic, and 61% of marketers say improving SEO and growing their organic presence is now their top marketing priority. But what exactly is SEO, and what are the mysterious ‘dark arts’ that can help you drive more free traffic to your website? Learn how keywords, content, and off-page factors work together to ensure your website is visible in search engine results.

Life is too
short for

‘what if’

WHAT YOU’LL LEARN

Understand the key methods, tools, and techniques used in Search Engine Optimisation (SEO)

Optimise websites through technical and non-technical SEO to improve organic web search results

Understand the role of search and why it is a critical part of any Digital Marketing plan

Understand the role of keywords and content in SEO

Analyse the search behaviours of your target audience

COURSE KEY INFORMATION

Start date:

Daily intakes

Study type:

100% online with appointed educator

Course duration:

10 weeks’ access to your course through our online learning platform. The recommended course duration is 10 -12 hours of study per week.

Technology Requirements:

Internet access / Computer

Certification:

Students will receive a statement of completion upon successful completion of this SEO Digital Marketing Course.

Price:

$990

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COURSE SUBJECTS

Topic 1: Introduction to Search Engines

Topic 2: Keywords and SEO

Topic 3: On Page and Off Page SEO

Topic 4: Optimisation and Measurement

WHO IS THIS COURSE FOR?

This search engine optimisation course is ideal for anyone who wants to master SEO  or anyone who has been tasked with carrying out SEO for their organissation or brand.

  • Consultants and marketing professionals responsible for Digital Marketing strategy, acquisition and website conversion tactics
  • Small business owners who want more people visiting their website
  • Anyone seeking a role specialising in SEO.

LEARN FROM THE BEST

Upon enrolment, you’ll be allocated your own personal educator
who will mentor and support you throughout the course.

Sharna Bregman

Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a qualified digital education expert.

Annette Staglieno

Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a qualified education professional in her field.

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DIGITAL MARKETING
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