SEARCH ENGINE OPTIMISATION – SEO
ONLINE DIGITAL MARKETING COURSE
10 WEEK COURSE
Google accounts for 94% of organic traffic, and 61% of marketers say improving SEO and growing their organic presence is now their top marketing priority. But what exactly is SEO, and what are the mysterious ‘dark arts’ that can help you drive more free traffic to your website? Learn how keywords, content, and off-page factors work together to ensure your website is visible in search engine results.
Life is too
WHAT YOU’LL LEARN
Understand the key methods, tools, and techniques used in Search Engine Optimisation (SEO)
Optimise websites through technical and non-technical SEO to improve organic web search results
Understand the role of search and why it is a critical part of any Digital Marketing plan
Understand the role of keywords and content in SEO
Analyse the search behaviours of your target audience
COURSE KEY INFORMATION
100% online with appointed educator
10 weeks’ access to your course through our online learning platform. The recommended course duration is 10 -12 hours of study per week.
Internet access / Computer
Students will receive a statement of completion upon successful completion of this SEO Digital Marketing Course.
Topic 1: Introduction to Search Engines
Topic 2: Keywords and SEO
Topic 3: On Page and Off Page SEO
Topic 4: Optimisation and Measurement
WHO IS THIS COURSE FOR?
This search engine optimisation course is ideal for anyone who wants to master SEO or anyone who has been tasked with carrying out SEO for their organissation or brand.
- Consultants and marketing professionals responsible for Digital Marketing strategy, acquisition and website conversion tactics
- Small business owners who want more people visiting their website
- Anyone seeking a role specialising in SEO.
LEARN FROM THE BEST
Upon enrolment, you’ll be allocated your own personal educator
who will mentor and support you throughout the course.
Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a qualified digital education expert.
Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a qualified education professional in her field.