Social Media Marketing is one of the most exciting forms of marketing in this day and age. If you enjoy social media then this field will spark your interest. It’s fun, it’s creative, and (of course) it’s highly sociable!
In this 10 week online Social Media Marketing course you will learn everything you need to get started with social media marketing. You will learn how to produce content that engages your target market. You’ll learn how to manage complex public relations campaigns on social media. And you will also learn to measure the effectiveness of your campaigns.
Life is too
WHAT YOU’LL LEARN
Which social networks to use, and how to use them.
How to use social media marketing to drive traffic to a business website.
How to build a community of hungry followers on your social channels
How to streamline your publishing process so you can publish posts across all of your social channels quickly and efficiently
How to measure the success of your social media campaigns, so you can improve your performance over time
COURSE KEY INFORMATION
Online with appointed educator
10 weeks’ access to your course through our online learning platforms. The recommended course duration is 60 to 80 hours of study.
- Students must be a minimum age of 18 years,
- have a Unique Student Identifier (USI), and
- have access to the internet and own a computer, laptop or other mobile digital device
To enrol in the short course we require photographic identification (Drivers licence or passport)
Internet access / Computer
Students will receive a certificate of completion upon successful completion of this Online Social Media course. Students may also receive a statement of attainment where they have met the requirements of BSBPUB502 Develop and Manage Complex Public Relations Campaigns as part of their study.
Topic 1: The Social Media Landscape
Topic 2: Social Media Strategy
Topic 3: Social Media Networks (Analysed by network)
Topic 4: Blogging
Topic 5: Managing a Social Media Footprint
WHO IS THIS COURSE FOR?
This social media course is ideal for anyone who wants to master social media or anyone who is tasked with implementing and managing a comprehensive online marketing strategy for their organisation and brand.
- Marketing Professionals who want to understand the basics of social media marketing
- Aspiring Social Media Managers
- PR/Communication teams wanting to leverage the online space
- Small business owners
LEARN FROM THE BEST
Upon enrolment, you’ll be allocated your own personal educator
who will mentor and support you throughout the course.
Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a qualified digital education expert.
Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a qualified education professional in her field.