Did you know there are over 100 billion emails sent each day, and 99% of consumers still check their email every day?* Despite the rise of Social Media, Email Marketing is still a key tool for you as a modern Digital Marketer to speak directly with your customers.
In this on-line short course you will learn how to build an email list (lead generation), communicate offers and promotions, create positive customer relationships, and reward loyalty. And as an added bonus we’ll also touch on the fundamentals of website marketing.
*Source = //www.hubspot.com/marketing-statistics
Life is too
WHAT YOU’LL LEARN
Integrate Email Marketing into the overall Digital Marketing strategy of a business.
Use Campaign Monitor to build and send emails with real, hands-on-experience.
Create engaging Marketing emails which get opened and read.
Perform a situation analysis, project planning and how it applies to an email strategy.
Build a list of subscribers who actually want to receive your emails and are interested in buying your product or service.
Identify the various types of websites, comprehend what makes for a good user experience (UX), and understand website optimisation and measurement.
COURSE KEY INFORMATION
100% online with appointed educator
10 weeks’ access to your course through our online learning platform. The recommended course duration is 10 -12 hours of study per week.
Students will receive a statement of completion upon successful completion of this Online Email Marketing Course.
Topic 1: Introduction to Email Marketing
Topic 2: How to plan an Email campaign
Topic 3: Implementing an Email campaign
Topic 4: Bonus Topic: Website Marketing best practices
WHO IS THIS COURSE FOR?
- Marketing professionals who want to master new skills in Email Marketing.
- Business owners who want to use Email Marketing to attract customers, build brand awareness and increase profits.
- Career changers who want to break into the Digital Marketing industry.
- People wanting to embrace the ‘laptop lifestyle’, working remotely as a Digital Marketing consultant.
- School leavers who want to accelerate their learning for a career in Digital Marketing.
LEARN FROM THE BEST
Upon enrolment, you’ll be allocated your own personal educator
who will mentor and support you throughout the course.
Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a qualified digital education expert.
Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a qualified education professional in her field.