In this 10 week online digital marketing course you will learn the fundamental principles of marketing before delving into the world of electronic direct marketing (also known as EDM or email marketing). Still one of the most reliable and effective forms of digital marketing, email marketing done correctly is like a license to print money. You will learn proven strategies for creating engaging emails and building a list of hungry subscribers. Whether you’re a marketing specialist, a digital technologist or a small business owner, this digital marketing course will give you practical knowledge and valuable insights to implement a successful digital marketing strategy for your brand.
Life is too
WHAT YOU’LL LEARN
The fundamental principles of marketing, so you have a strong foundation to build your marketing knowledge.
How to build a list of subscribers who actually want to receive your emails and are interested in buying your product or service.
How to create engaging marketing emails which get opened and read.
How to measure the success of your email marketing campaigns – what is a good open rate and how to read the stats.
Real, hands-on-experience using Campaign Monitor to build and send emails.
COURSE KEY INFORMATION
Online with appointed educator
10 weeks’ access to your course through our online learning platforms. The recommended course duration is 60 to 80 hours of study.
- Students must be a minimum age of 18 years,
- have a Unique Student Identifier (USI), and
- have access to the internet and own a computer, laptop or other mobile digital device
To enrol in the short course we require photographic identification (Drivers licence or passport)
Internet access / Computer
Students will receive a statement of completion upon successful completion of this Online Digital Marketing Course. Students may also receive a statement of attainment where they have met the requirements of BSBMKG508 Plan Direct Marketing Activities as part of their study.
Topic 1: Introduction to digital marketing
Topic 2: Basic types of digital marketing (Email, Social, Display, Website, Content)
Topic 3: Plan Digital Marketing activities (Customer acquisition, retention and loyalty)
Topic 4: Execute Digital Marketing activities (Customer acquisition, retention and loyalty)
WHO IS THIS COURSE FOR?
This digital marketing course is perfect for individuals who wish to gain a greater understanding of digital marketing principles, as well as those tasked with implementing and managing a comprehensive digital strategy for their organisation or brand.
- Small business owners with no digital marketing experience
- Traditional marketers want to learn digital, but don’t know where to start
- People with no marketing experience who want to start learning digital marketing
LEARN FROM THE BEST
Upon enrolment, you’ll be allocated your own personal educator
who will mentor and support you throughout the course.
Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a qualified digital education expert.
Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a qualified education professional in her field.