The world of Digital Marketing is constantly changing – trends, technologies, platforms and tactics never stand still. That’s why it’s critical that you keep up to date with new developments and always stay ahead of the game.
With this online short course you’ll get an overview of Digital Marketing and understand how the Marketing mix has changed with the rise of the digital landscape. And you’ll learn the key Digital Marketing skills required to develop a strategy that will help you drive real business results.
Life is too
YOU’LL LEARN HOW TO
Understand the fundamental principles of Marketing, so you have a strong foundation to build your Digital Marketing knowledge.
Implement the Inbound Marketing Methodology and how this fits into your overall Marketing strategy.
Distinguish the various types of Digital Marketing channels available and how to categorise these channels to manage your digital footprint.
Develop a Digital Marketing strategy by setting objectives, developing target personas, and determining the Marketing mix.
Monitor and adjust the Marketing mix based on business needs.
COURSE KEY INFORMATION
100% online with appointed educator
10 weeks’ access to your course through our online learning platform. The recommended course duration is 10 -12 hours of study per week.
Students will receive a statement of completion upon successful completion of this Online Introduction to Digital Marketing Course.
Topic 1: Introduction To Digital Marketing
Topic 2: Marketing Fundamentals
Topic 3: The Marketing Mix
Topic 4: Developing a Digital Strategy
WHO IS THIS COURSE FOR?
- Marketing professionals who want to master new skills in Digital Marketing.
- Business owners who want to use Digital Marketing to attract customers, build brand awareness and increase profits.
- Career changers who want to break into the Digital Marketing industry.
- People wanting to embrace the ‘laptop lifestyle’, working remotely as a Digital Marketing consultant.
- School leavers who want to accelerate their learning for a career in Digital Marketing.
LEARN FROM THE BEST
Upon enrolment, you’ll be allocated your own personal educator
who will mentor and support you throughout the course.
Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a qualified digital education expert.
Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a qualified education professional in her field.