Did you know Content Marketing costs 62% less than traditional marketing and generates 3 times as many leads?*
We’ll teach you how to create engaging videos, blogs, Social Media posts and various other forms of content to attract customers, promote your business and sell your products and services across various online channels.
In this online short course, you will learn the tools to craft a winning content strategy and drive real business results.
*Source = //www.hubspot.com/marketing-statistics
Life is too
YOU’LL LEARN HOW TO
Identify what Content Marketing is, and why it’s an essential part of any brand’s Marketing strategy.
Create a variety of content formats covering written, visual, audio and video content.
Put together a successful content plan and content calendar.
Distribute and promote your content, via both organic and paid channels.
Understand the importance of storytelling, how to generate ideas for Content Marketing, and how to analyse and interpret a creative brief.
Measure your Content Marketing to prove its Marketing effectiveness.
COURSE KEY INFORMATION
100% online with appointed educator
10 weeks’ access to your course through our online learning platform. The recommended course duration is 10 -12 hours of study per week.
Students will receive a statement of completion upon successful completion of this Online Content Marketing Course.
Topic 1: Introduction to Content Marketing
Topic 2: Content strategy
Topic 3: Content creation
Topic 4: How to write like a pro
Topic 5: Promoting and measuring content
WHO IS THIS COURSE FOR?
- Marketing professionals who want to master new skills in Content Marketing.
- Business owners who want to use Content Marketing to attract customers, build brand awareness and increase profits.
- Career changers who want to break into the Digital Marketing industry.
- People wanting to embrace the ‘laptop lifestyle’, working remotely as a Digital Marketing consultant.
- School leavers who want to accelerate their learning for a career in Digital Marketing.
LEARN FROM THE BEST
Upon enrolment, you’ll be allocated your own personal educator
who will mentor and support you throughout the course.
Specialist in video production and editing / advertising and technology. Sharna has produced social campaigns, mobile apps and games for some of Australia’s biggest brands and is a qualified digital education expert.
Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a qualified education professional in her field.