FREE ONLINE COURSE
MASTER NEW SKILLS IN CONTENT MARKETING IN JUST 6 HOURS
CONTENT IS KING – DO YOU KNOW WHY?
Chances are you interact with content online everyday – but do you know how if forms part of a Digital Marketing strategy? According to Hubspot, 47% of buyers view 3-5 pieces of content before engaging with a sales rep. Having the right content is crucial to engaging with your target audience and building a healthy sales funnel.
Our free course will teach you how to:
- Create engaging videos, blogs, social media posts and more to attract customers.
- Generate ideas for Content Marketing and the importance of storytelling.
- Distribute and promote your content, via both organic and paid channels.
This course will provide you with the insights needed to have a successful content plan that forms part of your Digital Marketing strategy.
- Overview of Content Marketing
- Content Marketing and the customer
- Introduction to persuasive writing
- How to generate content ideas
- How to complete a content audit and competitor analysis
- How to develop a content plan
- How to write a blog and promote it
Start date: Anytime
Study type: Online
Duration: 6 hours
WHO IS THIS COURSE FOR?
Marketing Professionals who want to understand the basics of Content Marketing
Business owners who want to use Content Marketing to attract more customers, build brand awareness, and increase profits
Career changers who want to understand how Content fits into an overall Digital Marketing strategy
Aspiring Social Media and Community Managers
PR and Communication teams who want to learn how to leverage the online space and content to drive results