Subject 8 – Digital Marketing Management2018-05-18T14:00:06+10:00

Digital Marketing Icon BlueishSubject 8 – Digital Marketing Management

WHAT WILL YOU LEARN?

Diploma of Digital Marketing Customer acquistion and retention

Discover the full range of digital marketing strategies and how best to plan and implement those strategies. This unit allows you to plan digital tactics for each media channel then learn how to brief different agencies, prioritise work and determine the phasing of your plan. You will learn how to track your marketing activities, including how to review and apply data analytics to your optimisation. Most importantly you will understand how to manage the digital marketing function as a whole.

Topic 1: The Digital Marketing Industry Overview

Topic 2: Strategic Planning

Topic 3: Optimising the Customer Journey

Topic 4: Channel Planning

Topic 5: The Digital Briefing process

Topic 6: Managing a Digital Strategy

Topic 7: Measurement and optimisation

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AT THE COMPLETION OF THIS SUBJECT YOU WILL BE ABLE TO…

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  • Manage marketing performance

  • Manage marketing personnel

  • Evaluate and improve strategic marketing performance

DIPLOMA OF BUSINESS
ONLINE COURSE SUBJECTS

STUDY BLOCK 1

Subject 1 – Introduction to Digital Marketing

Learn the basics of marketing and understand how it has changed with the rise of the digital marketplace. Delve into the world of email marketing and discover its importance in the online marketing mix.

Subject 2 – Digital Ecosystem and Content Marketing

This subject is designed to equip you with the knowledge to develop your online marketing strategy across websites and social destinations.

Learn the fundamentals of a digital ecosystem as well as how to execute your website and content marketing strategy, plus the design and development of an integrated marketing communication plan.

STUDY BLOCK 2

Subject 3 – Social Media Marketing

Social Media Marketing teaches you to effectively engage with customers through various social media platforms.

Subject 4 – Search Engine Marketing

This subject takes you through the world of search engines and the implementation of a search engine strategy.

Subject 5 – Digital Advertising

This unit will give you in-depth grounding in Digital Advertising including how to plan and implement a paid digital display advertising campaign and what methods are available to digital advertisers.

STUDY BLOCK 3

Subject 6 – eCommerce

Learn the fundamentals of eCommerce including the ideal structure of an eCommerce site and the ways in which site design impacts customer transactions.

Subject 7 – Data Analytics

This subject will help you create and manage a data strategy, allowing you to identify effective and ineffective strategies in order to determine your marketing spend.

Subject 8 – Digital Marketing Management

Discover the full range of digital marketing strategies and how best to plan and implement those strategies. Learn how to brief different agencies, prioritise work and determine the phasing of your plan.