Subject 8 – Digital Marketing Management
WHAT WILL YOU LEARN?
Discover the full range of digital marketing strategies and how best to plan and implement those strategies. This unit allows you to plan digital tactics for each media channel then learn how to brief different agencies, prioritise work and determine the phasing of your plan. You will learn how to track your marketing activities, including how to review and apply data analytics to your optimisation. Most importantly you will understand how to manage the digital marketing function as a whole.
Topic 1: The Digital Marketing Industry Overview
Topic 2: Strategic Planning
Topic 3: Optimising the Customer Journey
Topic 4: Channel Planning
Topic 5: The Digital Briefing process
Topic 6: Managing a Digital Strategy
Topic 7: Measurement and optimisation
AT THE COMPLETION OF THIS SUBJECT YOU WILL BE ABLE TO…
Manage marketing performance
Manage marketing personnel
Evaluate and improve strategic marketing performance
DIPLOMA OF BUSINESS
ONLINE COURSE SUBJECTS
STUDY BLOCK 1
Learn the basics of marketing and understand how it has changed with the rise of the digital marketplace. Delve into the world of email marketing and discover its importance in the online marketing mix.
This subject is designed to equip you with the knowledge to develop your online marketing strategy across websites and social destinations.
Learn the fundamentals of a digital ecosystem as well as how to execute your website and content marketing strategy, plus the design and development of an integrated marketing communication plan.
STUDY BLOCK 2
Social Media Marketing teaches you to effectively engage with customers through various social media platforms.
This subject takes you through the world of search engines and the implementation of a search engine strategy.
This unit will give you in-depth grounding in Digital Advertising including how to plan and implement a paid digital display advertising campaign and what methods are available to digital advertisers.
STUDY BLOCK 3
Learn the fundamentals of eCommerce including the ideal structure of an eCommerce site and the ways in which site design impacts customer transactions.
This subject will help you create and manage a data strategy, allowing you to identify effective and ineffective strategies in order to determine your marketing spend.
Discover the full range of digital marketing strategies and how best to plan and implement those strategies. Learn how to brief different agencies, prioritise work and determine the phasing of your plan.