Subject 7 – Data Analytics2018-05-18T13:59:56+10:00

Diploma of Digital Marketing Course - Data Analytics iconSubject 7 – Data Analytics

WHAT WILL YOU LEARN?

Subject_2_-_Digital_Ecosystem_and_Content_Marketing_-_Strategic_Planning PC

Data analytics is a way to make meaningful decisions about business goals, digital marketing campaigns and their optimisation. This subject will help you create and manage a data strategy, allowing you to identify effective and ineffective strategies in order to determine your marketing spend. Understand the different areas of data analytics and how they add to customer relationships. Learn strategic planning and the most important aspects of data sources, measurement, analysis and reporting. You will learn how Google Analytics helps Digital Marketers make improved decisions for better business performance.

Topic 1: Data Strategy

Topic 2: Strategic Planning

Topic 3: Metrics to Track

Topic 4: Tools and Dashboards

Topic 5: Optimisation

Diploma_of_Digital_Marketing_-_Strategic_Planning_ROI_Analyses online

AT THE COMPLETION OF THIS SUBJECT YOU WILL BE ABLE TO…

Diploma of Digital Marketing The role of Data
  • Identify and analyse measurement of marketing effectiveness

  • Develop the strategy to measure marketing effectiveness

  • Promote the strategy to measure marketing effectiveness

You will write a complex report that measures marketing effectiveness. You will promote a strategy to measure marketing effectiveness. You will learn research skills to be able to research available metrics, design a communication strategy for your client. You will analyse marketing data and calculate the costs of collecting and analysing data. You will select the appropriate metrics for your marketing campaign.

DIPLOMA OF BUSINESS
ONLINE COURSE SUBJECTS

STUDY BLOCK 1

Subject 1 – Introduction to Digital Marketing

Learn the basics of marketing and understand how it has changed with the rise of the digital marketplace. Delve into the world of email marketing and discover its importance in the online marketing mix.

Subject 2 – Digital Ecosystem and Content Marketing

This subject is designed to equip you with the knowledge to develop your online marketing strategy across websites and social destinations.

Learn the fundamentals of a digital ecosystem as well as how to execute your website and content marketing strategy, plus the design and development of an integrated marketing communication plan.

STUDY BLOCK 2

Subject 3 – Social Media Marketing

Social Media Marketing teaches you to effectively engage with customers through various social media platforms.

Subject 4 – Search Engine Marketing

This subject takes you through the world of search engines and the implementation of a search engine strategy.

Subject 5 – Digital Advertising

This unit will give you in-depth grounding in Digital Advertising including how to plan and implement a paid digital display advertising campaign and what methods are available to digital advertisers.

STUDY BLOCK 3

Subject 6 – eCommerce

Learn the fundamentals of eCommerce including the ideal structure of an eCommerce site and the ways in which site design impacts customer transactions.

Subject 7 – Data Analytics

This subject will help you create and manage a data strategy, allowing you to identify effective and ineffective strategies in order to determine your marketing spend.

Subject 8 – Digital Marketing Management

Discover the full range of digital marketing strategies and how best to plan and implement those strategies. Learn how to brief different agencies, prioritise work and determine the phasing of your plan.