Subject 7 – Data Analytics
WHAT WILL YOU LEARN?
Data analytics is a way to make meaningful decisions about business goals, digital marketing campaigns and their optimisation. This subject will help you create and manage a data strategy, allowing you to identify effective and ineffective strategies in order to determine your marketing spend. Understand the different areas of data analytics and how they add to customer relationships. Learn strategic planning and the most important aspects of data sources, measurement, analysis and reporting. You will learn how Google Analytics helps Digital Marketers make improved decisions for better business performance.
Topic 1: Data Strategy
Topic 2: Strategic Planning
Topic 3: Metrics to Track
Topic 4: Tools and Dashboards
Topic 5: Optimisation
AT THE COMPLETION OF THIS SUBJECT YOU WILL BE ABLE TO…
Identify and analyse measurement of marketing effectiveness
Develop the strategy to measure marketing effectiveness
Promote the strategy to measure marketing effectiveness
You will write a complex report that measures marketing effectiveness. You will promote a strategy to measure marketing effectiveness. You will learn research skills to be able to research available metrics, design a communication strategy for your client. You will analyse marketing data and calculate the costs of collecting and analysing data. You will select the appropriate metrics for your marketing campaign.
DIPLOMA OF BUSINESS
ONLINE COURSE SUBJECTS
STUDY BLOCK 1
Learn the basics of marketing and understand how it has changed with the rise of the digital marketplace. Delve into the world of email marketing and discover its importance in the online marketing mix.
This subject is designed to equip you with the knowledge to develop your online marketing strategy across websites and social destinations.
Learn the fundamentals of a digital ecosystem as well as how to execute your website and content marketing strategy, plus the design and development of an integrated marketing communication plan.
STUDY BLOCK 2
Social Media Marketing teaches you to effectively engage with customers through various social media platforms.
This subject takes you through the world of search engines and the implementation of a search engine strategy.
This unit will give you in-depth grounding in Digital Advertising including how to plan and implement a paid digital display advertising campaign and what methods are available to digital advertisers.
STUDY BLOCK 3
Learn the fundamentals of eCommerce including the ideal structure of an eCommerce site and the ways in which site design impacts customer transactions.
This subject will help you create and manage a data strategy, allowing you to identify effective and ineffective strategies in order to determine your marketing spend.
Discover the full range of digital marketing strategies and how best to plan and implement those strategies. Learn how to brief different agencies, prioritise work and determine the phasing of your plan.