Subject 5 – Digital Advertising
WHAT WILL YOU LEARN?
This unit aims to give an in-depth grounding in the subject of Digital Advertising. This includes: how to plan and implement a paid digital display advertising campaign; the platforms you should target; how to organise and strategically plan your digital display advertising campaign; methods to develop compelling advertising creative. In this module you will also learn about the different methods available to digital advertisers when targeting (and re-targeting) a potential customer, as well as how to track results and optimise your advertising spend.
Topic 1: Digital Display Advertising Overview
Topic 2: Strategic Planning
Topic 3: Standard Display Advertising
Topic 4: Social Advertising
Topic 5: Video & In-game Advertising
Topic 6: Targeting & Re-targeting Technology
AT THE COMPLETION OF THIS SUBJECT YOU WILL BE ABLE TO…
Define media requirements
Select media vehicles
Determine the media schedule
Produce a media plan
On completion of this subject you will be able to understand data analysis and matching techniques, understand the legal and ethical issues in the digital display advertising. You will gain an understanding of the organisational products and services offered as well as how to manage your own advertising budget within this marketplace. You will understand the principles and characteristics of advertising media, types of media and advertising strategies, in the context of the relevant legislation from all levels of government which effect business, including codes of practice and national standards.
DIPLOMA OF BUSINESS
ONLINE COURSE SUBJECTS
STUDY BLOCK 1
Learn the basics of marketing and understand how it has changed with the rise of the digital marketplace. Delve into the world of email marketing and discover its importance in the online marketing mix.
This subject is designed to equip you with the knowledge to develop your online marketing strategy across websites and social destinations.
Learn the fundamentals of a digital ecosystem as well as how to execute your website and content marketing strategy, plus the design and development of an integrated marketing communication plan.
STUDY BLOCK 2
Social Media Marketing teaches you to effectively engage with customers through various social media platforms.
This subject takes you through the world of search engines and the implementation of a search engine strategy.
This unit will give you in-depth grounding in Digital Advertising including how to plan and implement a paid digital display advertising campaign and what methods are available to digital advertisers.
STUDY BLOCK 3
Learn the fundamentals of eCommerce including the ideal structure of an eCommerce site and the ways in which site design impacts customer transactions.
This subject will help you create and manage a data strategy, allowing you to identify effective and ineffective strategies in order to determine your marketing spend.
Discover the full range of digital marketing strategies and how best to plan and implement those strategies. Learn how to brief different agencies, prioritise work and determine the phasing of your plan.