Subject 3 – Social Media Marketing
WHAT WILL YOU LEARN?
Social Media Marketing teaches you to effectively engage with customers through various social media platforms. Over the course of this unit you will learn how to effectively develop and manage complex public relations campaigns using social media. You will also be able to select and prioritise different goals for your organisation, customers, products and services, as well as recognise the different forms of social media.
Topic 1: Social Media Marketing
Topic 2: Strategic Planning
Topic 3: Social Networks and Micro Blogging
Topic 4: Image and Video Blogging
Topic 5: Managing a Social Footprint
AT THE COMPLETION OF THIS SUBJECT YOU WILL BE ABLE TO…
Interpret a complex public relations campaign brief in the context of social media
Identify and evaluate options for a complex public relations campaign using social media
Prepare public relations campaigns involving social media
Implement public relations campaigns using social media
You will understand the social media landscape in Australia, gaining an understanding of how it differs from traditional marketing strategies. You will discover the outcomes and how to determine your objectives for social media strategy and how to meet your customer needs. You will examine different social media sites and microblogging and understand the different demographics of their use. Gaining a perspective of the different video and image sharing sites, you will learn strategies on how to engage with their audiences. Types of blogging and how to identify key influencers as part of your digital marketing strategy will be examined. Finally you will discover how to manage your digital footprint, with regards to staffing, balancing content types and managing content generation.
DIPLOMA OF BUSINESS
ONLINE COURSE SUBJECTS
STUDY BLOCK 1
Learn the basics of marketing and understand how it has changed with the rise of the digital marketplace. Delve into the world of email marketing and discover its importance in the online marketing mix.
This subject is designed to equip you with the knowledge to develop your online marketing strategy across websites and social destinations.
Learn the fundamentals of a digital ecosystem as well as how to execute your website and content marketing strategy, plus the design and development of an integrated marketing communication plan.
STUDY BLOCK 2
Social Media Marketing teaches you to effectively engage with customers through various social media platforms.
This subject takes you through the world of search engines and the implementation of a search engine strategy.
This unit will give you in-depth grounding in Digital Display Advertising including how to plan and implement a paid digital display advertising campaign and what methods are available to digital advertisers.
STUDY BLOCK 3
Learn the fundamentals of eCommerce including the ideal structure of an eCommerce site and the ways in which site design impacts customer transactions.
This subject will help you create and manage a data strategy, allowing you to identify effective and ineffective strategies in order to determine your marketing spend.
Discover the full range of digital marketing strategies and how best to plan and implement those strategies. Learn how to brief different agencies, prioritise work and determine the phasing of your plan.