Subject 2 – Digital Ecosystem and Content Marketing
WHAT WILL YOU LEARN?
This Digital Ecosystem and Content marketing module is designed to equip you with the knowledge to develop your online marketing strategy across websites and social destinations. Learn the fundamentals of a digital ecosystem as well as how to execute your website and content marketing strategy, plus the design and development of an integrated marketing communication plan. In an area where content is king, you will understand how to develop a content strategy, as well as target audiences. You will also learn about content marketing, branded content, native advertising and sponsored content.
This unit covers all of the fundamental aspects, including:
- website and ecosystem development;
- content creation;
- technology and data measurement;
Topic 1: The Digital Ecosystem
Topic 2: Strategic Planning
Topic 3: Driving Traffic
Topic 4: Destinations – Web and Social
Topic 5: Enhance Customer Relationships
Topic 6: Content Strategy
Topic 7: Infrastructure
AT THE COMPLETION OF THIS SUBJECT YOU WILL BE ABLE TO…
Develop and implement digital ecosystem for digital marketing
Determine marketing and communication requirements for a content marketing campaign
Develop a marketing and communication brief for a content marketing campaign
Design the integrated marketing communication strategy for a content marketing campaign
Select and recommend appropriate channels for content syndication
Develop a creative brief for the creation of content
DIPLOMA OF BUSINESS
ONLINE COURSE SUBJECTS
STUDY BLOCK 1
Learn the basics of marketing and understand how it has changed with the rise of the digital marketplace. Delve into the world of email marketing and discover its importance in the online marketing mix.
This subject is designed to equip you with the knowledge to develop your online marketing strategy across websites and social destinations.
Learn the fundamentals of a digital ecosystem as well as how to execute your website and content marketing strategy, plus the design and development of an integrated marketing communication plan.
STUDY BLOCK 2
Social Media Marketing teaches you to effectively engage with customers through various social media platforms.
This subject takes you through the world of search engines and the implementation of a search engine strategy.
This unit will give you in-depth grounding in Digital Advertising including how to plan and implement a paid digital display advertising campaign and what methods are available to digital advertisers.
STUDY BLOCK 3
Learn the fundamentals of eCommerce including the ideal structure of an eCommerce site and the ways in which site design impacts customer transactions.
This subject will help you create and manage a data strategy, allowing you to identify effective and ineffective strategies in order to determine your marketing spend.
Discover the full range of digital marketing strategies and how best to plan and implement those strategies. Learn how to brief different agencies, prioritise work and determine the phasing of your plan.