DIPLOMA OF BUSINESS: ON CAMPUS

What is the Diploma of Business (BSB50215)?

Our Diploma of Business (BSB50215) was Australia’s first vocational Diploma to specialise in Digital Marketing. We’ve recognised the need for this qualification to help upskill students in all aspects of the Digital Marketing mix.

Throughout the course, we’ll teach you how to optimise your Digital Marketing strategies and tactics to get 100% job-ready.

Master Digital Marketing

Our on-campus study option features 70% face-to-face learning and 30% online, and is available in Sydney and Melbourne

  • 42 weeks of study
  • delivered over 48 weeks
  • 3 study blocks, each with a duration of 14 weeks
  • A recommended 16 hours of study per week

Who is this course for?

The Diploma of Business will teach you everything you need to know about Digital Marketing. It is perfect for:

  • Career changers who want to break into the Digital Marketing industry
  • Traditional marketers who want to upskill and master the world of digital
  • Students who want an alternate pathway to University
  • School leavers who want to start a career in Digital Marketing
  • People wanting to embrace the ‘laptop lifestyle’, working remotely as a Digital Marketing consultant
  • Business owners who want to effectively implement their own Digital Marketing campaigns

Duration:
12 months

Campus locations:
Sydney CBD
Melbourne CBD

Intakes:
2020: March, July & November

Timetable:

2 days per week
Sydney (8:30am – 4:00pm or 2:00pm – 9:30pm)

Melbourne (8:30am – 4:00pm)

Price:
Domestic Students: $7,200
*VET Student Loans Approved (eligibility criteria applies)

International Students; $7,200 (+$250 enrolment fee)

Awarded by:

Academy of Information Technology Pty Ltd (RTO: 90511; CRICOS 02155J)

Enrol Now

MELBOURNE CAMPUS

SYDNEY CAMPUS

WHAT YOU’LL LEARN

Left Bank offers Australia’s most comprehensive and industry-relevant Digital Marketing course.

Our teaching team of industry experts will give you the practical skills to take beyond the classroom and into the workplace. Take a look below:

Marketing Philosophies

Get an overview of the marketing basics and principles, and understand how the marketing mix has changed with the rise of the digital landscape. Learn how to set marketing objectives and how these drive future marketing activities. BSBMKG502.

Find out more

Email Marketing

Learn how to build an email list (lead generation), and build an effective email marketing strategy using segmentation, personalisation and timing. Learn how to use email to communicate offers, create positive customer relationships, and reward loyalty. BSBMKG510.

Find out more

Content Marketing

Discover how to create a persona-focused content strategy that aligns with marketing objectives and the buyer’s journey. Learn how to use engaging videos, blogs, social media posts and more to attract customers, promote your business, and sell products and services across various online channels. BSBWRT501.

Find out more

Social Media Marketing

Learn how to create and implement results-driven social media marketing and paid advertising campaigns across various social media platforms. Use networks like Facebook, Twitter and Instagram to build an engaged online community that will buy from you. BSBMKG537.

Find out more

Search Engine Optimisation (SEO)

Find out how to get your website found by search engines, and how to bring the right customers to it through an effective SEO strategy. Learn how keywords, content and off-page factors work together to ensure your website is visible in search engine results. BSBMKG535.

Find out more

Digital Advertising

Discover how to promote your business and drive customers to your website using paid advertising methods such as pay-per-click Google Ads, display advertising and programmatic media buying. Plan, set up and manage an integrated digital advertising campaign that achieves results. BSBADV507.

Find out more

Data-Driven Marketing

Use data and analytics to identify if your campaign is working or not, understand your customers better, and maximise your marketing budget. Learn what to track, measure and analyse so you can optimise your campaign and get the best ROI. BSBMKG501.

Find out more

MarTech & Automation

Learn how to use different tech platforms and software to better understand your customer, manage their information, optimise your marketing, and do your job more effectively. Use this information to set up automated marketing campaigns that run in the background and are sparked by customer details and behaviours. BSBINM501.

Find out more

Get an overview of the marketing basics and principles, and understand how the marketing mix has changed with the rise of the digital landscape. Learn how to set marketing objectives and how these drive future marketing activities. BSBMKG502.

Learn how to build an email list (lead generation), and build an effective email marketing strategy using segmentation, personalisation and timing. Learn how to use email to communicate offers, create positive customer relationships, and reward loyalty. BSBMKG510.

Discover how to create a persona-focused content strategy that aligns with marketing objectives and the buyer’s journey. Learn how to use engaging videos, blogs, social media posts and more to attract customers, promote your business, and sell products and services across various online channels. BSBWRT501.

Learn how to create and implement results-driven social media marketing and paid advertising campaigns across various social media platforms. Use networks like Facebook, Twitter and Instagram to build an engaged online community that will buy from you. BSBMKG537.

Find out how to get your website found by search engines, and how to bring the right customers to it through an effective SEO strategy. Learn how keywords, content and off-page factors work together to ensure your website is visible in search engine results. BSBMKG535.

Discover how to promote your business and drive customers to your website using paid advertising methods such as pay-per-click Google Ads, display advertising and programmatic media buying. Plan, set up and manage an integrated digital advertising campaign that achieves results. BSBADV507.

Use data and analytics to identify if your campaign is working or not, understand your customers better, and maximise your marketing budget. Learn what to track, measure and analyse so you can optimise your campaign and get the best ROI. BSBMKG501.

Learn how to use different tech platforms and software to better understand your customer, manage their information, optimise your marketing, and do your job more effectively. Use this information to set up automated marketing campaigns that run in the background and are sparked by customer details and behaviours. BSBINM501.

Download Course Guide
Book a Call

WHAT OUR STUDENTS SAY ABOUT US

Our students graduate with positive learning experiences and job prospects.

Loading...

GET THE LEFT BANK COURSE GUIDE