Digital Marketing Mastery – On Campus 2019-02-13T14:21:58+00:00

Digital Marketing Mastery

 

Diploma of Business (BSB50215)

On-Campus SYDNEY & MELBOURNE

Starting 18 March 2019

Gain practical skills, valuable hands-on experience, and one-on-one career coaching from industry experts in the most comprehensive and industry relevant Digital Marketing course available.

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Jump start your career in Digital Marketing

Get ready to become an in-demand professional in an industry with more jobs than qualified candidates. Our Diploma focuses on equipping students with practical skills to take beyond the classroom and into the workplace. Set yourself up for hire as a qualified Digital Marketing expert with job-ready skills and experience.

What you will learn about Digital Marketing

The most comprehensive and industry relevant Digital Marketing course, designed to give you holistic knowledge of the entire Digital Marketing spectrum.

BSBMKG502. Get an overview of the marketing basics and understand how the marketing mix has changed with the rise of the digital landscape. This subject lays the foundation for the rest of the course.
BSBMKG510. With nearly 105 billion emails sent each day, this marketing tactic is key to speaking directly to your customers. Find out how to build an email list (lead generation), communicate offers and promotions, create positive customer relationships, and reward loyalty.
BSBWRT501. Content Marketing is a pivotal area of Digital Marketing as we consume content online all day, everyday. Learn how to create engaging videos, blogs, social media posts and more to attract customers, promote your business, and sell your products and services across various online channels.
BSBMKG537. Social media is an essential and powerful way to drive new business and increase revenue, with companies now spending more on social media than traditional advertising. Use networks like Facebook, Twitter and Instagram to build an engaged online community that will buy from you. Learn how to create and implement results-driven social media marketing and paid advertising campaigns across various social media platforms.
BSBMKG535. A majority of people perform some sort of online search before making a purchase. Make sure your website gets found by Google and Bing and drive traffic to it through an effective SEO strategy. Learn how keywords, content and off-page factors work together to ensure your website is visible in search engine results.
BSBADV507. Promote your business and drive customers to your website using paid advertising methods such as Google Ads, display advertising and programmatic media buying. Plan, deliver and optimise an integrated digital advertising campaign that achieves results.
BSBMKG501. Use data and analytics to identify if your campaign is working or not, understand your customers better, and maximise your marketing budget. Learn what to track, measure and analyse so you can optimise your campaign and getting the best bang for your buck.
BSBINM501. As a Digital Marketer, you will use technology in your daily role. Learn how to use different platforms and software to better understand your customer, manage their information, optimise your marketing, and do your job more effectively. Use this information to set up automated marketing campaigns that run in the background and are sparked by customer details and behaviours.

The Diploma of Business is perfect for…

  • Career changers who want to break into the Digital Marketing industry

  • Students who want an alternate pathway to university
  • Traditional marketers who want to upskill and master the new world of digital
  • School leavers who want to start a career in Digital Marketing
  • Marketers who want to become qualified in Digital Marketing

Find out if a career in Digital Marketing is right for you.

Learn from the best

Our teachers and mentors are industry experts, who will coach and support you throughout the course.

Ronan Mason

Specialist in social media marketing, especially Facebook and Instagram. Ronan has built and lead large digital teams, managed media, content, and driven digital and social strategies for brands such as PlayStation Australia, Warner Music Australia, Virgin Media UK, Universal Music UK, MTV Australia, Telstra and his own startup MuzeRoom.

Annette Staglieno

Specialist in digital marketing and communications across the music and entertainment industry, working with brands such as MTV, Sony music, Universal Music, Pacific Magazines, Who Magazine. Annette is a qualified education professional in her field.

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Key course information

Study mode:

Blended learning with 70% on campus, 30% online

Course structure:

8 subjects over 3 study blocks

Course duration:

48 weeks (including breaks) over 3 study blocks of 14 weeks – approximately 16 hours/week

Qualification Issued:

Diploma of Business BSB50215
A new release of this course came into effect on 27th September 2018. This course is deemed equivalent by the regulatory authorities. Please visit training.gov.au for further information or contact us if you have any questions.

Nationally recognised qualification:

Yes

Awarded by:

Academy of Information Technology Pty Ltd (RTO: 90511; CRICOS 02155J) an approved VET Student Loan provider

Credit transfers & RPL:

Credit Transfer and Recognition of Prior Learning: will be assessed on a case by case basis.

Entry requirements:

Domestic students:

  • Completion of year 12 or equivalent; OR
  • Certificate IV or Higher qualification delivered in English; OR
  • Completion of one year of full time study in a degree course at a higher education provider; OR
  • Admission via non academic criteria may include demonstrated interest or experience in relevant fields or work. Students may be asked to demonstrate this through a short written piece, interview and or portfolio
  • have access to the internet and own a computer, laptop or other mobile digital device

International students:

  • Completion of year 12 or equivalent; OR
  • Certificate IV or Higher qualification delivered in English; OR
  • Completion of one year of full time study in a degree course at a higher education provider or equivalent; OR
  • Admission via non academic criteria may include demonstrated interest or experience in relevant fields or work. Students may be asked to demonstrate this through a short written piece, interview and or portfolio
  • have access to the internet and own a computer, laptop or other mobile digital device
  • IELTS: 5.5 no band less than 5.0 – see Other Requirements for full language requirements

To apply for the Diploma of Business, we require the following supporting evidence:

  • Photographic identification (Drivers licence or passport)
  • For applicants seeking a VET Student Loan:
    • Australian Tax File Number (TFN), and
    • certified copy of Australian Year 12 Certificate (government authority issued), or
    • certified copy of a certificate IV qualification or higher (delivered in English),
    • proof of Australian Citizenship, or
    • Humanitarian visa, or
    • New Zealand Special Category visa

Other requirements:

English language requirements

  • IELTS: 5.5 no band less than 5.0
  • TOEFL PB (paper based): 506 TWE 3.5
  • TOEFL iBT (internet based): 62 no band less than 14
  • PTE: 46 no band less than 42
  • CAE (2015 onwards): 162
  • CAE (pre 2015): 47

Course Price:

$5850 for domestic students / $6600 international students

Payment options:

Upfront payment

  • One upfront lump sum of $5850 (Credit Card, PayPal) for domestic students and $6600 for international students OR
  • Three payments of $1950 made prior to the census date of each study block (Credit Card, PayPal)

Installment payment plan

The Left Bank uses a 3rd party provider (Ezidebit) to set up instalment payment plans. More details.

VET Student Loans (eligibility criteria applies)

Start dates:

18 March 2019. Enrol now!

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Don’t wait! Enquire today to enrol in Australia’s first vocational Diploma of Business to specialise in Digital Marketing!

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