DIGITAL MARKETING MASTERCLASSES
FACEBOOK, INSTAGRAM AND SEM
ON-CAMPUS MASTERCLASSES
BECOME YOUR OWN MASTER
The Left Bank is proud to introduce our new digital marketing masterclasses in Facebook, Instagram and Search Engine Marketing. Designed by industry experts, these masterclasses will provide you with the knowledge and practical skills to master digital advertising.
Mastering Facebook and Instagram Marketing
“Facebook’s new Facebook is Instagram” – Mari Smith. Take a deep-dive into Facebook and Instagram marketing and learn how to effectively use these platforms to enhance your marketing strategies. This masterclass has a focus on advertising across Instagram and Facebook and we look at some of the new tools available to marketers such as Instagram TV and Facebook Messenger Chatbots.
Week 1 – Overview of Facebook and Instagram and the Social Media landscape
Week 2 – Instagram deep dive
Week 3 – Facebook deep dive
Week 4 – Chatbots, IGTV and the future of Facebook and Instagram
Dates: February 2019
Time: 6-8pm
Cost: $480 + GST
Mastering Search Engine Marketing (SEO/Google Ads/Google Analytics)
What does it take to make it to the #1 spot on Google? Take a deep dive into Search Engine Marketing and learn the essential skills needed to market effectively across search engines. This masterclass covers Search Engine Optimisation, Google Ads and Google Analytics.
Week 1- Introduction to Search Engine Marketing
Week 2 – Search Engine Optimisation
Week 3 – Paid Search (PPC/Google Ads)
Week 4 – Google Analytics
Dates: February 2019
Time: 6-8pm
Cost: $480 + GST
DIGITAL MARKETING
ONLINE COURSES
BROCHURE
