Digital Marketing Essentials2018-10-22T15:58:26+10:00


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This on-campus short course has been created for people who are eager to up-skill in the area of digital marketing. Designed in consultation with industry, this hands-on digital marketing course will provide you with the knowledge and practical skills to design, implement and optimise digital marketing strategies for your business.

Learn from Industry Experts

Our instructors and digital marketing experts have worked with some of Australia’s most loved brands including MTV, Sony Music, Universal Music, and more.

Mentoring by Industry Experts

Meet with experienced and inspirational digital marketing leaders for a 1:1 mentoring session, gain personalised feedback, advice and guidance from the best in the business.

Hands-on Learning

Solidify learning with practical application at every stage. You’ll leave with your own Digital Marketing Portfolio & a toolkit of skills you can start applying straight away.

Join a Specialised School

The Left Bank specialises in Digital Marketing – so you can feel assured that you’re learning from a leading school.


This digital marketing course is for people with a beginner to intermediate marketing skill level, including:

  • Traditional marketers who want to expand their skill set to include digital capabilities
  • Career changers looking to move into an entry-level digital marketing role
  • Small business owners and entrepreneurs who want to learn how to attract and acquire new customers


Review marketing concepts such as the inbound marketing methodology and explore how marketing has evolved in today’s ‘always on’ world. Evaluate a range of digital marketing channels and look at the steps to build a multi-channel marketing strategy, plus, discover exactly what makes up a ‘brand’.
Research and develop detailed customer personas to effectively understand how your customer interacts with you throughout their buying journey. Learn how to segment and target the right people and turn strangers into customers and customers into brand advocates. Plus, understand the concept of relationship marketing and the importance of trust.
All roads must lead to… a website or a landing page. Effective digital marketing has a strong call-to-action with an ultimate goal in mind. Create a simple landing page and website to drive your customers to so they can complete this goal. For e.g. purchase your product, provide an email address or register for your event.
In the time it takes you to read this sentence 20 million emails have been sent. Learn tips and tricks for what is still considered the most effective digital marketing channel. Discover what a CRM (customer relationship management) system is and why you need one.
The smartphone has fundamentally changed the world we live in and modern marketers must understand the importance of how to reach customers in the palm of their hands in a relevant, timely and unique way.
Discover the art of digital storytelling and how to create engaging relevant content for your target audience. Learn how to manage, distribute and optimise your content for every stage of the buyer’s journey.
How do brands use social media as a marketing tool in 2018? Gain an understanding of the entire social media landscape and how to use each platform effectively. Take a deep dive into Facebook and Instagram – the two most popular platforms for marketers right now.
It takes more than luck to make it to the first page of the Google search results, from design and content to meta-data and keywords, we help demystify what it takes to get results and stay on Google’s good side.
If you build it, they may not come. Get hands-on experience using Google Ads to create, analyse and optimise a paid search campaign to get more traffic to your website or landing page.
In this final lesson, we’ll take a look at data-driven marketing, in particular how to use Google Analytics to access, manipulate and report on the data that is meaningful to you. This lesson covers how to set specific goals and apply campaign tracking to effectively track ROI.
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At the end of this course, you will have a digital marketing toolkit and practical skills to apply to your day-to-day marketing operations:

  • How to promote a business’ products and services online.
  • How to build a list of hungry email subscribers.
  • How to optimise a website so that it appears in Google searches.
  • How to successfully apply digital marketing strategies to meet overall business goals and objectives.
  • And more…


Study mode:

On campus

Course duration:

Sydney – 10 consecutive Monday Evenings (6 pm to 9 pm)

Melbourne – 10 consecutive Monday Evenings (6 pm to 9 pm)

Technology requirements:

Bring your own laptop

Course price:

$1,800.00 + GST

Start dates:

Sydney – Next Intake February 2019

Melbourne – Next Intake February 2019

Payment Options:

Payment by flexible installments is available. Scroll down for more information.

Download Course Guide


  • Monthly payments through Ezidebit.
  • Flexible instalments which can be paid on a monthly payment plan.
  • Multiple payment options, including credit card, direct debit and EFTPOS.
  • Your instalment plan will be set up with our admissions team upon your enrolment application being received.
  • Interest free.
  • Fees may apply.