Why Local SEO Is Important For Your Business

Want to get your local business in front of potential customers for free? Capitalise on local SEO and all it has to offer? Don’t know where to start with local SEO? No need to worry, our local SEO checklist will get you on the right path.

97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day.

The time to start with local SEO is now.

What is local SEO?

Local SEO is a Digital Marketing activity to promote your physical business. These Digital Marketing activities that you do will enable you to rank your business higher on search engines. This is why we have put together a simple local SEO checklist that you can get started with straight away.

Ranking higher on search engines enable businesses to be found by potential customers. Potential customers are using search engines to find businesses like yours in their local town.

Did you know that 78% of local-based searches on a mobile device end in purchases being made offline?

Smartphones make it easy to call your business or get directions. Potential customers can quickly click a button and call your business. Alternatively, with the click of a button have GPS directions directly to your business. Making it very convenient for people to do business with you.

But what if you are not a local business and your business serves people on a national or even an international scale. Does local SEO still apply to you?

Who is local SEO not for?

As suggested earlier, local SEO is primarily to promote a physical business that is local to potential customers. Although businesses that operate nationally or internationally can still benefit from local SEO activities.

Creating a local SEO campaign for a national business is to create content that focuses on specific keywords. Focusing on specific keywords in your content allows you to rank your business on search engines. Maximise your ability to get ranked on search engines with our local SEO checklist.

Why local SEO is important and impacts businesses

Ultimately local SEO plays an important part of your marketing activities as it puts your business in front of customers when they are searching for it on search engines.

Using the local SEO checklist you will be able to utilise Google to its full potential with their built-in services such as Google My Business, Google Maps and Google Images.

Local SEO checklist

Stay ahead of your competitors and devise a local SEO strategy. A local SEO strategy compiles many different aspects. When mastering each aspect you can find yourself as the business people want to buy from to solve their problem.

Here we have outlined the 3 most important aspects of a local SEO strategy. These 3 aspects include:

  • Google My Business
  • Listings in directories
  • On-Page SEO

Let’s look at each of these 3 important aspects of a local SEO strategy and why it is important for your business to do.

Google My Business

Google My Business is an app on your Google account that allows you to develop your own listing on Google. Google My Business is important for businesses as it enables Google to list you on Google Maps and the local 3 pack.

Google’s local 3 pack is what appears on Google search results if you are looking for a specific business or type of business.

Local SEO Map

As you can see on a typical Google search for a business, it shows the map with specific locations of businesses and underneath that is the local 3 pack. Local 3 pack is the top 3 businesses within the search customers are doing.

Getting into that top 3 is critical for business, potential customers are more than likely to only take a look at the top 3 results or top 7 results if they go to Google Maps search results. Therefore you want to optimise your listing on Google My Business.

Optimising your listing on Google My Business is done by:

  • Adding specific keywords related to your business
  • Completing your business details such as an address, website and phone number
  • Adding photos of your business
  • Adding testimonials (this can be done by asking loyal customers to review your business)

Testimonials are especially important for getting to the top of the results. Those with the highest star ratings from customers are an indicator to Google that you are a great business that people love. When Google reads this indicator, you get rewarded with being ranked higher on the search results and local 3 pack.

Listings in directories

Citations are listings in local website directories. In these directories, you would list your business name, address and phone number more commonly known as NAP. Citations increase your visibility on Google meaning that your business will rank higher.

When creating citations it is essential that you stay consistent with all the details. Some directories ask for a little bit more information such as a short description. Not being consistent means that you will not rank as high as what you could on search engines.

Another important aspect of citations is to have the correct information. 93% of consumers say they are frustrated by incorrect information in online directories

Local Citations Trust Report 2018

 

On-Page SEO

Create a ‘Contact Us’ page on your business website.

To optimise your ‘Contact Us’ page for local SEO include the town your business is located in the following places:

  • Meta Description
  • Title Tag
  • Sub Headings

Additionally, place an embedded Google Map on the ‘Contact Us’ page.

Though as with the Google My Business listing and listings in directories you want to focus on specific keywords in your content such as a small description.

Conclusion

Ranking your business higher on search engines requires a local SEO strategy. By putting together a local SEO strategy you:

  • Stay ahead of your competitors
  • Get on Google’s local 3 pack
  • Use specific keywords your customers are using

 

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