1. Vimeo to launch Live Streaming
Vimeo has announced that it has acquired Livestream and will subsequently be launching its own live streaming platform called Vimeo Live. The new platform will allow Vimeo creators to capture, edit, stream and archive live events, the company says, in addition to hosting, distributing, and generating revenue from their videos.
Tech Crunch reports ‘Live will be offered as a set of annual and monthly paid membership tiers across a range of prices, similar to Vimeo’s other paid membership plans’.
Livestream hosts over 10 million events per year and has over 10,000 paying subscribers.
2. Youtube announces new tools for marketers
Youtube has announced a host of new tools for marketers across its platform including a tool called ‘Director Mix’ that will let you upload a single creative asset that can be remixed to create thousands of ads that are specifically targeted to your different audience segments. Marketers give Google the building blocks like different voiceovers, background and copy, and the system will create thousands of versions to match your target audience!
3. Facebook reactions 2.0
News to us this week at The Left Bank was that Facebook reactions, such as ‘wow’ or ‘love’ carry more weight in the algorithm- makes sense right? Facebook says that getting an emotional response means they have taken the time to engage with the post more than just hitting like.
According to Social Media Today, they have spotted something in the back-end which could see these reactions carrying even more weight. A Reactions Store has been spotted currently hidden in the backend code which offers a range of themed reactions like baseball and moustache reactions.
Also spotted in the wild this week was a new Interactive “Rad” Greeting for Posts and Comments where the word “Rad” is highlighted in purple in posts and comments and generates an animated burst of likes
4. Facebook offers offline targeting
Facebook has announced that advertisers can now serve ads to people based on their physical store visits as well as buy ‘look-a-like’ audiences of these people as well. Facebook store visits reporting is an estimated metric based on information from people with location services enabled on their phone. Select businesses that are eligible for store visits reporting can now also create custom audiences made up of people who have recently visited their store. This feature allows businesses to re-engage in-store audiences with more relevant and compelling campaigns, as well as create lookalike audiences.
5. Noticed things getting a little louder on Instagram?
Instagram has followed suit in regards to auto-play videos with sound on. Once you tap to hear sound on one video any other videos that you come across will also play with the sound on. Instagram believe they have found a happy compromise between auto-play and not allowing sound unless you click to hear one video to save you if you’re in public.
Brands should start to see the benefit of this update, as ads will also auto-play if a user has watched a video previously with the sound turned on.