1. Pinterest + Hashtags
Pinterest is finally jumping on the Hashtag bandwagon by officially embracing them on their platform. Users can now add hashtags to their pins and pinners can visit a feed of all the pins that were shared with that hashtag. Users had been adding hashtags anyway but this is now a new way to reach people who are interested in your content.
2. NFL partners with Facebook
Facebook has secured a multi-year deal with the NFL that will allow them to distribute official NFL video game highlights and recaps. The content will be made available to all users worldwide and will be from every game across the season. As well as game highlights, the NFL will also distribute content across the new Facebook watch platform. Facebook joins Amazon in the fight to secure content from the sporting giant, who won the rights over Twitter to broadcast Thursday night games live across the platform.
3. Instagram Stories updates
Instagram has made a few major updates to its stories platform including Polls and the ability to cross-promote Instagram stories to Facebook.
Stories polls now let users share a poll with your friends and followers who can immediately start voting. Once someone has voted on your poll, they’ll see which choice is in the lead at any given moment. And if they watch your story again later, they’ll see the latest results.
After a slow start for Facebook stories, the company (who owns Instagram) now offers the ability to cross-promote your Instagram stories straight to your Facebook Page.
“You now have the option to share your Instagram Stories to your Facebook Stories. We’re always working to make it easier to share any moment with the people who matter to you” a Facebook spokesperson told TechCrunch. The reverse, posting Facebook Stories to Instagram Stories, is not enabled, but Facebook hasn’t ruled that out in the future.
The feature is currently rolling out to all users, the only exception is businesses, as they’re not allowed on Facebook Stories yet.
4. LinkedIn launches Geofilters for events
Linkedin is the latest company to copy Snapchat by launching location-based filters via the platforms new in-app video creation tool. Attendees at specific events where the feature is enabled will have the option of adding the illustrations to videos they create and share within the LinkedIn app. LinkedIn has been testing the filters at a handful of events and LinkedIn is currently controlling which events can take advantage of the new feature.
5. Twitter tests new character count
Twitter has announced that it will be testing an expanded character limit. The platforms famous 140 characters will be expanded to 280 characters, allowing users more room to tweet without running out of space. Expanded tweets are currently being tested with “a small group of people” and only for certain languages after completing some research on character counts for certain countries.