1. FACEBOOK STORIES NOW AVAILABLE TO PAGES
In a bid to ramp up the lacklustre adoption of Facebook stories, Facebook has now made them available to Pages. Originally only available to personal profiles, business pages can now access this feature as well. This comes off the back of the recent announcement of cross-posting Instagram stories to Facebook.

Read more: http://www.marketingdive.com/news/facebook-stories-arrives-on-pages-in-bid-for-greater-adoption/507209/

 

2. TWITTER LAUNCHES NEW VIDEO AD FORMAT
Twitter has announced a new video ad format called ‘Video Website Cards’. The new format is an auto-play video that starts out small then opens to a larger video and website preview that will drive users to the advertiser’s website once they tap on it.

The new format can be optimised for advertisers objectives such as video views or website clicks.

Twitter has given a practical example of the new format, saying: “A movie studio that wants to launch a new movie may run the Video Website Card optimising for video views on the trailer early in the campaign when their primary goal is driving awareness, and optimize for website clicks later in the campaign when the movie is in theatres and their primary goal is ticket sales,”

READ MORE: https://techcrunch.com/2017/10/17/twitter-video-website-card/

 

3. PINTEREST INTRODUCES SELF SERVE SEARCH AD CAMPAIGNS
Did you know that over 2 billion searches happen on Pinterest every month and that 97% of the search results are unbranded?
Pinterest reports in a recent blog post that it is now letting advertisers place targeted self-serve search ads using the Pinterest Ads Manager or our updated Bulk editor. We’ve added all the tools you need to craft an effective campaign:
According to Pinterest, the new option will allow advertisers to fine tune their targeting via broad, phrase and exact match keywords.

Read more: https://business.pinterest.com/en/blog/search-on-pinterest-now-open-for-self-serve-business

 

4. FACEBOOK DISCOVERY FEED NOW ON DESKTOP

In a bid to combat echo chambers on Facebook, the platform has rolled out a new “Explore” feed. Previously on available on mobile the new Explore Feed is now also available on desktop.
The new Explore Feed can be accessed via the left-hand sidebar amongst groups, events and saved items. Although still controlled by an algorithm based on what Facebook thinks you might be interested in, the thinking behind the new feed is to assist users in discovering more content than what they would normally see from just their close friends and pages that you follow. An interesting observation is that the new feed doesn’t appear to be showing any ads (yet!). Could this be an additional space that Facebook will monetise separately?

Read more: https://techcrunch.com/2017/10/18/facebooks-discovery-focused-explore-feed-hits-the-desktop/?ncid=rss

 

5. FACEBOOK SNEAKILY LAUNCHES NEW SCREEN SHARE FEATURE FOR LIVE VIDEOS
Staying with Facebook, over the past few days they have rolled out the ability to share your screen when you use Facebook Live. This was previously only available via 3rd party software, however, it appears that pages now have the ability to do this with the platform itself once you install the Facebook Screen Sharing extension for your browser. While this is a welcomed addition, early tests reveal you can’t share your screen and camera at the same time and the quality is not great. We’re sure it won;t be long until these teething problems are ironed out though.

Read More: https://www.theverge.com/2017/10/17/16491180/facebook-live-screen-sharing-function