1. Instagram cracks down on new branded content tool.
Instagram is pushing for more influencers to use it’s recently launched branded content tool which allows for complete transparency for sponsored posts. Along with the tool, which places the sponsor or tag where the location would normally sit, the platform also released a policy requiring that all sponsored content be disclosed using this tool. Instagram has said that it will start contacting accounts who it detects have posted branded content without using this tool.
2. You can now add Facebook messenger to your website
Facebook has launched a new customer chat plugin which allows customers to talk directly to businesses on their website via the Facebook messenger app.
Although there are a number of plugins that already exist, this is the first native Facebook option to be available to businesses to date. The best part about this new feature is that when a customer leaves your website they are still able to view the conversation within their messenger app, keeping your brand top of mind even when they have finished communicating with you.
3. It’s official, Tweets can now be 280 characters
Twitter has confirmed that the new 280 character limit has now rolled out to all territories, except for China, Japan and Korea where the 140 character limit will still apply. This is based on recent findings that the average length of tweets in Asian languages are only 15 characters long. During the test period, only 5% of tweets exceeded the original 140 character limit so there may be some habitual re-programming needed. All in all, this is Twitter’s way to get more people tweeting, sharing and staying on the platform for longer.
4. Instagram testing a new follow hashtag option.
It has been reported that Instagram is trialling a new feature which will allow users to follow hashtags. This is a great new way to discover content without having to do individual searches for each hashtag. For marketers, this means you can invite your audience to not only follow your brand but also specific hashtags which can help to build community as well as provide some great opportunities for UGC.
5. Facebook ads new audience targeting options for ‘Dwell time’ and ‘link sharing’
The two new Custom Audience targeting options should provide even more precision when it comes to targeting your audience on Facebook. ‘Dwell time’ lets advertisers target users who have previously spent time viewing an ad but may not have taken any action. This in a way is then an option to re-target these people to try and get them to convert. The second option, ‘Link Sharing’ lets advertisers target users who have in the past actively engaged with your content. The benefit for marketers here is that you are able to target users who a little further down the sales funnel as they have shown some level of trust in your brand.