1. Snapchat offers verified accounts to stop influencers leaving it for Instagram

Snapchat has finally embraced influencers on its platform sending emails to its ‘Top Creators’ offering them the option to set up an ‘Official Stories’ account. The ‘Official Stories’ accounts are like verified accounts on Twitter and Instagram.These official profiles will now be featured when users search for a topic. These official accounts were released back in 2015 but were only reserved for public figures like Rihanna and Kylie Jenner.The new updates come after a lot of backlash from influencers who have been feeling neglected by the platform and leaving it for Instagram Stories. The new ‘Official Stories’ accounts allow the users to select a unique emoji symbol, use customised filters and be more visible in search results.

Read more: https://digiday.com/marketing/snapchat-warms-social-stars-extending-verified-accounts-influencers/

 

  1. Google releases its most significant mobile homepage update yet.

Google will release a new feed-based mobile homepage in the US, with an international launch to follow. It is reported that this is possibly the most drastic update of their homepage since Google’s launch in 1996. The new update will first be available on mobile on both the Google website and its apps and will roll out on desktop shortly after. The new homepage allows users to customize a news feed that updates based on their interests, location, and past search behaviours. The homepage will include four icon-based options: Weather, Sports, Entertainment, and Food & Drink.

Read more: https://searchenginewatch.com/2017/07/21/what-do-we-know-so-far-about-googles-new-homepage/

 

  1. Have you noticed vertical and full-screen posts in your Facebook news feed?

A few people have started to notice a new kind of post appearing in their Facebook news feed. These posts are being created via the Facebook camera, initially launched to create Facebook stories. Given the slow uptake of Facebook stories, the platform is looking at other ways it can utilise its full-screen camera feature. Facebook has now added the ability to go Live, shoot two-second GIFs and share full-screen text posts on coloured background from Facebook Camera, which lets you share to Facebook Stories, Direct messaging and the traditional News Feed. This new option for the Facebook camera will give users a very similar experience to Instagram’s stories camera in the hope Facebook might start to become popular amongst the Instagram demo who enjoy sharing visually. Some critics have said that the Facebook Camera is “redundant” so this new option could see this feature being reinvigorated.

Read more: https://techcrunch.com/2017/08/15/facebook-camera-gifs-live/

 

  1. YouTube embraces vertical video and rolls out “Breaking News’ feed.

YouTube has been busy lately, updating its platform to a cleaner, fresher look and revamping its logo. They have also expanded its video formats to now include vertical video, saying it wants to allow people to share and consumer video in a way they are used to. In addition to its newest updates, YouTube had also rolled out a ‘Breaking News’ feed, realising most people are now getting their news from social media platforms as opposed to traditional news outlets. It is still unclear if this feature will be a standard feature or only appear when major world news happens such as the Barcelona attacks.

Read more: http://www.androidpolice.com/2017/08/18/youtube-feed-now-breaking-news-section-across-platforms-many/

 

  1. WhatsApp experiments with Business profiles

Until now, the Facebook owned messaging platform has struggled in how it can monetises the platform. With over 250 million people now using WhatsApp Stories daily, and over a billion use the messaging service each day, its seems like a pretty attractive option for businesses wishing to reach many people. WhatsApp is still to announce how this will be rolled out but it has said that businesses will have the ability to set up business profiles allowing them to share content and offer customer service via messaging and WhatsApp users can ascertain if a business has received verification by a “yellow message inside a chat.”

Read more: http://www.thedrum.com/news/2017/08/30/facebook-furthers-whatsapp-monetization-efforts-with-verified-business-pilot

 

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