The Weekly 5 – Facebook tests offline video, Pinterest releases latest demographic insights and Australia first for Twitter in-stream video ads.

  1. Male users on Pinterest are up 50% year on year

Pinterest has announced more than 200 million people now use Pinterest every month and they have seen a 50% increase in male users.

In a recent announcement, they have said their audience has grown by nearly 40 percent since last year. In terms of categories, they’ve seen a 46% increase year-over-year increase for people saving food-related Pins to Pinterest, making it the largest mobile destination for food. There’s also been an 85% increase in financial services-related Pins and people have saved nearly 46% more auto-related Pins in just the last five months

Download the new audience demo’s here: //business.pinterest.com/en/blog/200-million-people-looking-for-new-ideas

 

  1. Australia first to roll out content deals and in-stream video ads on Twitter.

Twitter Australia will be the first territory to roll out content deals to bolster its video content and live video offering on the platform. The content deals include partnerships across news, entertainment, sports and e-sports. This includes Cricket Australia, Australian Open, Channel 7 Sports, the ARIAs and much more.

Twitter’s global VP of revenue and operations Matthew Derella told Adnews “Advertisers and consumers in Australia are sophisticated in their preference for video,” adding that Twitter’s relationship with Channel Seven is one of the most progressive it has globally.

In addition, brands will now also have the option to run pre-roll and mid-roll ads within relevant video content.

Read more at //www.adnews.com.au/news/twitter-reveals-35-content-deals-and-pre-roll-ad-unit

 

  1. Facebook testing video caching to watch offline

In a move to keep us on the platform for longer, and quite timely after the release of their video platform ‘Watch’ a few weeks ago, Facebook is testing a new feature called Instant Videos that will download Facebook videos to your phone and cache them while you’re on Wi-Fi so that you can watch them later when you’re offline and don’t chew through your data. Video’s that have been cached will feature a lightning bolt icon. So far, Facebook has only been testing this on a handful of Android users but we should see this roll out to all very soon.

Read more: //techcrunch.com/2017/09/11/facebook-instant-video/

 

  1. Instagram upgrades its ad platform

The Facebook owned platform announced it will add new advertising opportunities to Instagram Stories, enabling marketers to reach a wider audience and make a bigger impact.

The new updates include:

  • Integration with Facebook Canvas, offering a seamless extension of the full-screen experience of Instagram Stories
  • An uploading tool that allows businesses to use their existing organic stories as ads in Power Editor and Ads Manager, unlocking the creative tools of the native Instagram Stories camera
  • Placement optimization to run campaigns across Facebook, Instagram and Audience Network

 

  1. Social Media Week, London just happened

The 3-day social media conference just happened in London featuring over 50 sessions and workshops that focus on the latest in communication, engagement, VR, Mobile, influencer marketing, and of course social media. The conference included a bunch of case studies plus updates and what to watch! For a full recap thanks to Smart Insights head here.