1. Facebook trials a new Pinterest-like feature.
Techcrunch reports that Facebook is testing a new feature that resembles Pinterest boards. The new feature called ‘Sets’ allows users to combine status updates, photos and videos to share as a themed collection. ‘Sets’ allows users to collate content and is a confirmation of Facebook’s attempt to try to drive their inspiration and discovery functions, which until now have been Pinterest’s main USP’s.
2. Is Amazon about to take on YouTube?
Amazon will offer a select group of retailers the opportunity to place promotional and instructional product videos on its platform in a bid to try to stop users leaving for other platforms to find information about products. The Enhanced Brand Content video pilot program comes off the back of last week’s Ad Age report that Amazon has been offering brands “premium” product pages for the last month. The pages apparently cost $500,000 and feature wide-screen videos and interactive multi-media displays.
3. Ever had that feeling that Facebook is listening to you?
Facebook has vehemently denied rumours that they have been listening to us via the built-in microphone on our devices to target ads. The talk comes from users saying they have been served ads for products they have only ever spoken about, not searched or enquired about previously online and the hypothesis was also tested by a YouTuber last year.
4. Facebook leads the way for last click social commerce.
In a recent study, it was found that nearly 48% of social media users in the U.S. said they made their most recent purchase from Facebook, compared to 8.6% from Instagram, 4.5% from YouTube and 2.1% from Pinterest. The study is based on last click attribution meaning it only takes into account the last click before a purchase is made so although the customer’s journey might have come via other channels the last click is all that is counted.
5. Finally, Snapchat introduces tracking pixel.
Snapchat is the latest social media platform to introduce a way for marketing to track success in advertising campaigns. The Snap conversion pixel allows advertisers to create pieces of code to place on their websites to track specific actions that someone takes after seeing a Snap ad. First described as ‘creepy’ by Snapchat CEO Evan Spiegel, the pixel now joins a slew of measurement, analytics and tracking tools that the platform has recently launched to try to compete with the other social media platforms who are doing this well.