Each week we bring you the top 5 digital marketing stories that caught our eye. Here are the top 5 stories from the last week:
1. Apple announces iOS 11
Apple announced its latest operating system iOS 11 last week at an annual event. The new updates will be available from September and will include a host new features.
New iOS 11 feature include:
- Person to person Apple pay in iMessage
- Siri Translation- Siri will be able to now translate into other languages.
- Photobounce – a photographic feature like boomerang
- Do not disturb while driving- automatic reply when driving
- Floor plans in maps
- Business chat – messages initiated with business by clicking on icons that will appear next to business names in maps or siri searches.
Plus, A new version of Safari that will block auto-play videos as well as a new feature that prevents ad tracking technology.
2. Google adds ad blocker feature to Chrome
Google has also announced its own ad blocking feature for its Chrome browser. The new feature will be turned on by default once it rolls out in the new year and there has been a lot of discussions already around how this will impact revenue for publishers. Google will also introduce a program called Funding Choices which is currently in beta that will allow publishers to show a message letting their visitors know that they can disable the feature or pay for a pass that will allow for an ad-free experience.
3. Dominos will LIVE stream an entire movie on Facebook.
Following on from their campaign in March that recreated a scene from the classic 80’s movie, Ferris Bueller’s Day Off, Dominos has Live Streamed the entire movie via Facebook Live. This is the first time a brand has used the platform to stream an entire movie and while Facebook’s policy around Live Streaming states that the content must be ‘live’, Dominoes has received a special hall pass for this campaign. The movie streamed on Sunday 11 June to celebrate the anniversary of the movie’s release date, during the stream Dominos offered a 20% discount plus other special offers during the live stream.
4. Facebook announced new ad formats
Facebook has announced 3 new ad formats via its ad creation tool ‘Canvas’. The new ad formats are templated and aligned with business objectives including, customer acquisition, sales, and awareness and once clicked open to a full-screen ad experience. The ads can also be used in conjunction with Facebook’s newest ad format – Collections which was announced in March. You can now attach a full-screen experience that opens instantly once people click on a collection.
5. Facebook announces, ‘Live Audio’
Facebook has launched live audio, an audio version of its live video feature. The feature is suitable for broadcasters, podcasters or authors who wish to broadcast audio only content and will benefit those wishing to broadcast when in low or poor signal areas. As a bonus, Android users will be able to keep listening while exploring other apps or with a locked screen. This feature isn’t available for iOS users, although they can still listen to the broadcast while exploring within the Facebook app.