1. American Express Reward Facebook users who watch their ad
Amex has made sure anyone who sees one of their video ads on Facebook in the future will watch with the sound turned up! In a recent video they uploaded to Facebook promoting a Guns and Roses concert, the brand offered free tickets to those listening by announcing in the voice over that the first 50 people to text the name of the lead singer would get a free ticket to the concert. The brand has used it as a way to ensure that people listen to their ads in the future, knowing that 90% of people watch Facebook ads with the sound turned down. Super clever!

Read more: http://www.marketingdive.com/news/american-express-rewards-facebook-users-who-tune-in-for-video-ad/448632/

 

2. Kylie Jenner to host Snapchat show

Kylie Jenner is set to host a Snapchat show produced by the E! Network. The show will give viewers a peek into her personal and professional life. ‘Ask Kylie’ will debut on August 12 and Kylie will be answering questions from fans each week in the lead up to her TV show ‘Life of Kylie’. This is a good example of how a TV network is trying to harness the younger audience knowing that the biggest drop in TV viewing is among teenagers which are a key audience for Snapchat. The show will be part of NBCUniversal’s original programming line up on Snapchat, which invested 500 million in the app in March.

Read More: http://www.mobilemarketer.com/news/kylie-jenner-to-host-snapchat-show/448603/

 

3. Facebook favours fast loading pages
In a bid to improve the user experience within its news feed, Facebook will soon take into account the estimated load time of a webpage that someone clicks to from any link within the newsfeed on its mobile app.
Factors such as the person’s current network connection and the general speed of the corresponding web page will be considered however those links that have shown to have quick loading web pages will appear higher in the feed.

This update will roll out gradually over the coming months and Facebook have said on their blog ‘Web pages that are particularly slow could see decreases in referral traffic.’ Facebook is encouraging owners to get up to speed with publisher best practises to avoid seeing any changes.

Read more: https://newsroom.fb.com/news/2017/08/news-feed-fyi-showing-you-stories-that-link-to-faster-loading-webpages/

 

4. Changes to Google image search
Google has added badges to the bottom left-hand corner of the images that appear in search results.
The badges will let users know what they can expect to view if they tap on the image- for example with one tap you could reveal a recipe, a product or a video.

The badges will help categorise the image as well as text to help clarify the action you can take.

Read more: https://www.blog.google/products/search/new-badges-help-you-discover-and-take-action-image-search/

 

5. What are Instagram collaborative pods?
Since Instagram changed from a chronological feed to another dreaded algorithm, regular users of Instagram have been finding ways to ‘hack’ the platform. As Instagram’s algorithm favours those posts with high engagement or relevancy, Instagrammers have joined forces to create pods, giving each other posts the much-needed love and attention that the algorithm loves. They work by Instagrammers creating and joining groups of 10-20 Instagrammers who DM each other their latest posts. The group then comment and like the posts to boost engagement. As the engagement is coming from real, legitimate accounts it’s all within the platform guidelines.

The pods help boost visibility in the platform’s Explore tab and cause the platform’s algorithm to favour them and display their content to more users on the platform.

Read more: https://later.com/blog/instagram-pods/

 

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