1. Facebook teams up with eBay
Facebook has collaborated with eBay launching a new feature within the Marketplace section. Each day there will be a selection of Daily Deals from the eBay store that can be browsed within the Facebook app with the purchases being completed on the eBay website. Facebooks Marketplace is given prominent feature in the navigation bar, and there are also plans to add new categories such as ticket sales. These changes reflect the growing popularity of self-serve or auto-sales within mobile apps and Facebook will be continuing to drive in-app transactions in order to keep users in the app for longer.
2. Snapchat launches ‘Crowd Surf’ story feature
Snapchat has launched a new feature that cleverly curates and collates snaps that have been recorded of the same musical performance. ‘Crowd Surf’ uses artificial intelligence machine learning to recognise Snaps taken from the same live performance and edits them together. The result is a ‘near-seamless’ recording of the entire performance from multiple perspectives.
Although this feature sounds pretty cool, it will be limited to large-scale events where multiple people are recording the same performance.
3. Youtube ads a watching now metric
YouTube is testing a new feature that will show the number of viewers who are watching live at a particular time. The counter will appear below the video’s title where views, likes and dislikes currently sit. The new feature will give publishers greater insights into the video’s popularity and could also show drop off rates on content making it easier for publishers to analyse their content.
4. LinkedIn updates – Active Status and in-app video creation
LinkedIn has launched a couple of new features of the past week including ‘Active Status’ – which shows who in your network is online, making it easier to communicate in real time. A green dot next to a profile photo will indicate that someone is active and available to chat. The new feature will be set to show as a default but users can switch this off in settings.
LinkedIn has also proven that they are getting serious about video by launching an in-app video creation feature. The new feature is currently only available to users who are frequently using the site but should be available to all very soon. LinkedIn has recommended that the videos will be useful for recording conferences, work hacks, how to’s and interviews.
5. Amazon launches Spark
Amazon has launched a new ‘e-commerce-meets-social-networking’ platform called Spark. The new platform, which is part of their existing Amazon app is inspired by Instagrams shoppable posts, where users can shop via images from within the app. The purchase process is super easy, given the platform is connected directly to the Amazon app. The platform is currently available to anyone who wishes to make a purchase but Prime members are currently only allowed to contribute.
The new platform has definitely gotten the attention of marketers wishing to expand their influencer marketing strategies.