Each week we bring you the top 5 digital marketing stories that caught our eye. Here are the top 5 stories from the last week:
1. Myer launches new ad format with Google
Myer has launched a new ad format with Google and their agency Clemenger BBDO to promote their stock take sale. ‘The 6-second sale’ ads appear on YouTube prompting customers to click on the ad in less than 6 seconds to get the discounts. The ads were created using one of Google’s proprietary tools – Vogan and each ad features a different product and offers that links through to a pre-populated shopping cart.
Myer is known for their ‘appetite for digital test and learn’, says Chris James from Clemenger BBDO.
2. Instagram marketing is one of the most in-demand skills
In a recent study by Upwork, Instagram marketing skills were high on the list of in-demand skills for prospective employers. Other skills included project management and the growing demand for videography related skills.
These findings are in line with the current trends across the digital industry landscape with Instagram remaining one of the top social media platforms for advertisers and video becoming a meaningful part of most digital marketing strategies today.
3. Adobe launches new ‘free’ scanning app
Adobe has released an app for iOS and Android that scans physical documents. Although Adobe is not the first to do this their app does use character recognition to generate PDFs which means text can then be copy and pasted into other files. Akhil Chugh, a senior product manager for Document Cloud, says “Our goal has been to create a digital document that’s as good as you would get from a flatbed scanner, or as good as the real document”.
One thing to be wary of is that the text recognition feature requires images to be sent over the internet which may not be an option for sensitive content.
Adobe is working on refining the product over time and features such as handwriting and font recognition could be not too far away.
4. Instagram adds ‘click to message’ feature
Instagram has announced a new feature that lets brands engage with their Instagram audience one on one within Facebook. The new feature takes people directly to a messenger conversation directly from Instagram. When someone clicks on the link it will automatically launch them into an active conversation with your business. Facebook boast about the benefits of Messenger saying more than 1.2 billion people use Messenger every month and nearly 20 million pages are using messenger as a marketing and communication tool each month.
5. Snapchat makes it super easy to create your own on-demand geofilter
Snapchap has relaunched its web tool allowing users to create their own on-demand geofilters. The new platform contains templates for categories such as birthdays, weddings, prom, business, food and bars etc.
The templates can be modified using the brands own colours, text and graphics. Pricing depends on how long you intend your filter to be available and the size of the ‘geofence’.