Someone said to me the other day ‘I wish I had your motivation and mojo.’

I said to her ‘Na, I don’t have motivation at all. I just don’t want to be fat or poor.’


We recently caught up with graduate Kirsty Waddingham about her journey in digital marketing. After our chat you realise motivation to get stuff done doesn’t really exist for her. That doesn’t mean that there are no factors that make her want to do some things or avoid others, it just means that she won’t sit down and wait for the motivation to find her. She just does it.

Kirsty Waddingham is a graduate of The Left Bank. She is now the Managing Director of Diamond Dollar Industries, the Creative Director at Social Daily Media, and a single mum of two boys. With so many hats to wear, and flooding to do’s, you cannot afford to wait for the motivation to make its mysterious appearance.

‘I get up at 2:30 AM and start working on my company. I do my cardio and listen to Gary Vaynerchuk for about 45 minutes. Then around 5:00 AM I start my real job offshore. I have an hour lunch break when I do weight training, then shower and off I am, back to work for my company. From 6 to 8 PM I do my meditation. 8 – 8:30 PM sleep. Repeat for two weeks. Then I have two weeks off when I work around my kids. I get up before they do, work, take them to school. Then gym, work, pick them up from school. Do mum stuff, then back to work, sleep at 11 PM, up at 5 AM. And repeat!’


TLB: How did you get started in digital marketing, Kirsty?

KW: I have always been interested in Social Media, and I’ve always been known as the ‘Queen of Selfies’. From there I’ve had people come to me to promote their products, clothing and events. Up until March this year, I had a high paying corporate role. I was the developer of our entire online health and wellness department – my background is in personal training. Last year I decided I wanted to change industries and get into Social Media Marketing. I LOVE business. I LOVE marketing. I LOVE social media.’  


What inspired you to attend this course?

Couple of things: good price, awesome lectures. Good advice, very helpful and friendly from the first point of contact. I loved what was covered in the course. I believe it was the price and the customer service that made me decide to attend this digital marketing course with The Left Bank over other courses out there.


Tell us a little bit about what you do now and how the course helped you reach your goals?

I already knew a lot of the content of the course. But what was really good was learning how to make a strategic plan. I qualified in January 2018. I started my company in February, ramped it up in July, and now I have 18K followers on Facebook, eight international clients ranging from NZ, the Bahamas, USA, and Canada. I own a business called Social Daily Media and a company Diamond Dollar Industries. I have been approached recently by three people wanting shares in my company and someone who wants to buy in.


What advice do you have for people looking to up-skill or make a career change within the digital marketing industry?

‘You have to be creative, think completely different, completely out of the box. Be OK with criticism. It will happen. It’s hard work and its full time. But enjoy the journey.’


Beyond her perspective on motivation, we have learnt from Kirsty the importance of staying passionate about the work we do.

‘Social Media is hard, it’s fun, it’s exhausting, and it’s liberating. I don’t think it’s for everyone. I LOVE it. If you’re into social media just to make money, you will end up losing it. But if you’re in it because you love the process, you get excited when the results come in, then you will win the money, it will flow because your clients are happy. Happy clients always tell other potential clients about your beautiful work. And BOOM, you are a millionaire!’