Written by Paul Goldston.

It’s a jungle out there.

There are just so many tools out in the wild to choose from; each one with its own compelling marketing campaigns and slick sales teams knocking at your door, trying to convince you that IT AND IT ALONE is the silver bullet to catapult your business into the Fortune 500.

Truly, I don’t blame the countless number of clients that come to us pulling their hair out trying to get their heads around the ever-growing digital marketing landscape.

However, in saying that, there are also some genuinely impactful tools that I’ve come across in my career to date that have we’ve been able to use to generate some serious results for our clients.

In this post, I’m going to share six of my favourites with you. These tools are the ones that I wouldn’t hesitate in recommending to my clients, as I have not been let down yet by any of them. I do hope you enjoy and that you too are able to get some wins on the board using some of these amazing tools.

Psst: If at the end of this post you’re still hungry for more, you can download Reload Media’s full Digital Marketing Toolkit which houses over 50 of our favourite, tried and tested digital marketing tools.


Gleam | Growth Marketing Tool

Top 3 Benefits

  1. Run social promotions that encourage genuine brand engagement and social sharing
  2. Build propsect databases on a shoestring budget
  3. Extremely easy to use

Who would benefit from this tool

Marketers and brands looking to build databases or encourage brand engagement. Excellent for launching new products!


Yotpo | Review Generation Tool

Top 3 Benefits

  1. Generate authentic customer reviews for your products and services
  2. Increase your website conversion rate
  3. Repurpose reviews for other marketing activities

Who would benefit from this tool

Marketers and website owners (particularly those in the ecommerce space) that are looking to significantly increase the amount of product reviews they have from current and future customers.


Outfit | Brand Automation Tool

Top 3 Benefits

  1. Create genuine brand integration and consistency across all of your marketing assets
  2. Digitise your brand guidelines for better brand policing
  3. Save thousands in agency costs and design hours using responsive brand asset design

Who would benefit from this tool

Franchise Marketers, Universities and RTOs, Creative Agencies, Large Brands and Event Marketers. Anyone who wants to streamline their branding and marketing materials.


Visual Website Optimiser (VWO) | Website A/B Split Testing Tool

Top 3 Benefits

  1. Test the impact website changes have on your traffic in real time
  2. Test website hypotheses without needing the help of your IT team
  3. Understand with statistical certainty as to which version of any webpage is more effective

Who would benefit from this tool

Marketers who know what they want to test on their website but that also don’t have enough technical knowledge to implement themselves.


Optimonk | Growth Marketing Tool/Exit Intent Retargeting

Top 3 Benefits

  1. Capture user attention in the moments they are showing signs of leaving your website
  2. Build your prospect database
  3. Increase your website conversion rates

Who would benefit from this tool

Anyone looking to increase website conversion rates and build their customer/prospect databases. Marketers looking to take their retargeting to the next level.


Olark | Live Chat

Top 3 Benefits

  1. Talk directly to users while they are on your website and are in-market for your solution
  2. Complete flexibility over chat ‘business hours’
  3. Integrates with leading website platforms and helpdesk technologies

Who would benefit from this tool

Anyone looking to integrate ‘live chat’ into their current website to increase conversion rates and enhance their online customer service.


In case you missed our recent webinar on “There’s a tool for that!” you can watch the recording here.


Want to access this info quickly to impress your boss? Download the full size version of this handy infographic here.