The Left Bank has announced Client-Connect, a new program that is available to all Diploma of Business BSB50215 students offering students the opportunity to work on real client briefs.
Client-Connect will bridge the gap between students and industry, allowing The Left Bank students to respond to real briefs with real clients.
The Left Bank already has a handful of businesses who have expressed interest and is encouraging any business who would like the opportunity to brief their cohort of intelligent, inspired and passionate Digital Marketing students to get in touch. The Left Bank is taking briefs for a range of areas within Digital Marketing including Social Media, Search Engine Marketing and Content Marketing.
Students will respond to the client briefs as part of their assessments within the Diploma of Business and will also get the opportunity to attend a briefing session with the business via a Facebook LIVE session.
Businesses will receive the proposals from The Left Bank students once the assessments are completed and will have the opportunity to assist in the development of the students by providing feedback. If a strategy is given the greenlight an introduction is made between the student and the business and from there, the opportunities are endless!
Academic and Partnerships Manager, Annette Staglieno said “Our hope is that this program will lead to even more placements of our students into the workforce. Giving our students the opportunity to present their skills and knowledge in a real-life situation is extremely invaluable”.
We caught up with the first Client-Connect participant, Dan Xerri from Chacho’s Pizza and Bar on Chapel Street in Melbourne for a quick Q&A.
TLB: Tell us about your business?
CW: Chacho’s Windsor is a newly opened Pizza & Tequila Bar on the bustling Chapel street in Windsor. We offer hand-stretched pizzas with a Mexican twist, Tequila infused cocktails & concoctions in our cool little cactus adorned bar.
TLB: As a small business, what’s one of your biggest frustrations?
That’s easy, our offering is awesome, but the market doesn’t know about us yet and with all the digital noise in the restaurant/bar scene it’s frustratingly difficult to get our message across and people through the doors.
TLB: What digital marketing do you currently do?
CW: Predominant activity is on Instagram then facebook with a view to implementing a direct mail system soon.
TLB: Which channel would you say gives you the most engagement for your business?
TLB: Do you currently use any online tools to manage your social media?
TLB: Why did you decide to get involved in The Left Bank’s Client-Connect program?
CW: I think the concept has win-win benefits for all involved. As a small business, social media is super important but consumes a lot of time, the proposition of getting fresh ideas and assistance with this is a no-brainer. At the same time, the benefits in the development of budding digital marketers in the real-life digital world with a real business would be invaluable.
TLB: What are you hoping to get out of the program?
CW: Fresh ideas, an enhanced digital media presence, self-satisfaction having facilitated the career experience and development of the Left Bank students.
TLB: What advice do you have for small business owners when it comes to their digital marketing?
CW: Establishing a foundation of knowledge is critical in navigating what digital marketing is going to work best for you, then, get clear on your message and target market and implement!
TLB: Where can people find you online?
Find out more about The Left Bank’s Diploma of Business BSB50215 or if you are a business and would like to get involved in the program email firstname.lastname@example.org