9 12, 2019

4 Tools to Maximise Your Social Media Campaigns

By |2019-12-13T08:26:15+10:00December 9th, 2019|Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Social Media Marketing, Twitter|

Do you ever feel that Social Media Marketing is taking up all your spare time? If you’re struggling to stay on top of Facebook, Twitter, Instagram, Pinterest etc. all while keeping your blog ticking over, then you aren’t alone.

According to Social Media Examiner who surveyed almost 4,000 Digital Marketers 64% of respondents spend more than 6 hours per week on social media, and 41% […]

15 11, 2019

5 Steps To Developing a Digital Marketing Plan

By |2019-12-10T08:48:31+10:00November 15th, 2019|Content Marketing, Digital Marketing Strategy, Email marketing, Inbound Marketing, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Digital Marketing is forever changing and is an essential part of any business strategy. So how do you create a Digital Marketing plan that helps your business grow? We’ve outlined the steps you need to take help plan your next Digital Marketing campaign.

1. Complete a Situation Analysis

The first thing you must do as a business is to be aware of your surroundings. Who’s doing what and where, how can […]

15 11, 2019

5 Reasons Why Your Business NEEDS Digital Advertising

By |2019-12-10T08:49:03+10:00November 15th, 2019|Display Advertising, Search Engine Marketing|

In today’s world where everybody is online, having a business that does not advertise online is setting themselves up for failure. Your business needs to keep up with the modern world and have a Digital Advertising strategy.

Like traditional advertising, a Digital Advertising strategy can be used to:

  • promote your product;
  • generate brand awareness;
  • increase sales.

Your Digital Advertising […]

8 11, 2019

5 Things To Boost Your Websites Conversion Rate

By |2019-12-10T08:49:11+10:00November 8th, 2019|Digital Marketing Strategy, Email marketing, Inbound Marketing|

Are you looking at your website conversion rate but left with nothing but complete disappointment? Getting traffic is great but it means absolutely nothing if the traffic flowing to your website is not converting into leads and sales. 

Here are five ways in which you can boost your websites conversion rate statistics.

 

A/B Testing

A/B testing, also known as ‘split testing’ is a method to compare two pieces of content. […]

31 10, 2019

What is Tik Tok and should it be part of your Digital Marketing strategy?

By |2019-12-10T08:49:18+10:00October 31st, 2019|Content Marketing, Digital Marketing Strategy, Inbound Marketing, Social Media Marketing|

53% of consumers engage with a brand after viewing a video on social media. This is an important statistic for you to consider in your next digital advertising campaign. Video Marketing is not just limited to big brands such as Facebook, Instagram and YouTube. There is another rising video sharing platform called Tik Tok.

What is Tik Tok?

Heard of TikTok? No? That’s okay, you’re not the only […]

3 10, 2019

Why Local SEO Is Important For Your Business

By |2019-12-10T08:49:30+10:00October 3rd, 2019|Digital Marketing Strategy, Google, Search Engine Marketing, Search Engine Optimisation (SEO)|

Want to get your local business in front of potential customers for free? Capitalise on local SEO and all it has to offer? Don’t know where to start with local SEO? No need to worry, our local SEO checklist will get you on the right path.

97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day.

The time […]

30 01, 2019

Is A Career in Digital Marketing Right For You?

By |2019-09-09T15:42:34+10:00January 30th, 2019|Digital Marketing Career, Marketing Career Australia|

As our world is becoming more and more digitised in every aspect, digital marketing has grown into a booming industry. The rise of different choices of career in digital marketing are signaling this boom.

Hiring activity in the digital space is strong, particularly in New South Wales and specifically in financial services, insurance and retail, where there has been significant investment in digital teams. This is true because of the strong competition across businesses. […]

20 06, 2017

The Weekly 5 – Apple Business Chat, Snapchat launches ‘Custom Stories’ and Twitter gets a makeover!

By |2017-06-21T10:19:14+10:00June 20th, 2017|Digital Marketing News, Social Media Marketing, Uncategorised|

 

1. Apple Business Chat

Apple Business Chat was announced last week, just one of many updates coming with the release of iOS11. Apple Business Chat allows users to launch iMessage chat directly with a brand via their iPhone, iPad, Apple Watch, and Mac’s Messages app.

Apple Business Chat integrates 3 handy sales and marketing features – Apple Pay, scheduling and product listings. Users can access […]

19 10, 2015

Hays Quarterly Report – The Increasing Need for Digital Marketing Professionals Is the Key Trend!

By |2018-05-16T13:27:00+10:00October 19th, 2015|Digital Marketing Career, Marketing Career Australia|

Hays, one of the global leaders in recruiting services, have published their new Quarterly Report about current recruiting, salary and candidate trends in Australia for October to December 2015. Considering we offer digital marketing courses we took a closer look at the trends of skills and employment in the marketing sector.

The biggest trend based on the Hays report in marketing is that there is still […]

29 09, 2015

Teaching Digital Marketing In The Context of Business – The Left Bank Digital Business School Introduces [Interview]

By |2018-05-16T13:28:00+10:00September 29th, 2015|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education|

Interview with Mark Ashbridge – General Manager, The Left Bank

We caught up with The Left Banks’ General Manager, Mark Ashbridge and talked to him about why the Left Bank digital marketing business school was established, what idea was behind launching the nationally recognised Diploma of Business course and why people should consider studying at The Left Bank.

Q: So Mark tell me, what is The Left Bank?

The Left Bank is a digital business […]