Facebook retires uncommon boost post options, Game of Thrones star hosts new Twitter video series and LinkedIn announces new native ad network

  1. Game of Thrones star Maisie Williams hosts Converse video series for Twitter.
    Converse will launch a new original video programming series called “Public Access’. Each Ep lasts around 15-20 minutes and the first ep of the series will be hosted by Game of Thrones star Maisie Williams (Arya Stark). Miley Cyrus will also host an upcoming episode with more Eps still in the pipeline. The video series to targeted to the younger demographic which makes Twitter an interesting choice for this series. Popular platforms amongst the younger demographic like Snapchat and Instagram would seem like a more natural choice. Will be interesting to see the results of this!

Read More: //www.marketingdive.com/news/converse-debuts-twitter-show-with-game-of-thrones-star/504059/

 

  1. Instagram stories comes to desktop
    Instagram is making its stories feature available to desktops users, allowing users to view stories at first and later allowing users to post stories as well. Instagram stories are used by over 250 million Instagram users a day and more and more businesses are seeing the benefits of using Instagram with reports that 1 in 5 stories posted by brands receives a direct message reply.
    Stories will appear at the top of the web page, just like on mobile and you simply click on a story to view it.

Read More: //techcrunch.com/2017/08/31/instagram-stories-are-coming-to-the-web/

  1. LinkedIn launches new LinkedIn Audience Network
    LinkedIn has announced a new native advertising network giving advertisers access to a host of publishers in its network across mobile and web.
    Marketing Dive reports: More than 6,000 advertisers on the business-oriented social media platform participated in a beta program for the network and saw an average 3%-13% increase in unique impressions served and an up to 80% lift in unique clicks. LinkedIn is not the first to offer a third-party network offering, with Facebook, Google and Yelp all offering similar options for advertisers to increase their reach.

Read More: //www.marketingdive.com/news/linkedin-launches-native-ad-network/504412/

  1. Facebook removes several boost options.
    Facebook has reported in a recent blog that they will be retiring a bunch of ‘uncommon’ boosted post options.
    These will include:
    ❎ Boosting share of products from shops
    ❎ Boosting the share of a story about a for-sale post
    ❎ Boosting a check-in on a map, at a restaurant, or in a city
    ❎ Boosting the share of a note
    ❎ Boosting the share of a poll
    ❎ Boosting place recommendations
    ❎ Boosting the share of cultural moments
    ❎ Boosting the share of comments
    ❎ Boosting change of a Profile picture
    ❎ Boosting a file upload or share
    ❎ Boosting a sports event
    ❎ Boosting of a video or image uploaded through the Facebook camera
    ❎ Boosting of attendance for an event
    ❎ Boosting the share of a video playlist
    ❎ Boosting the status of watching a television show, movie, or other types of programming
    ❎ Boosting a post from an app posted to a Page’s timeline
    ❎ Boosting a political endorsement

Read More: //www.facebook.com/business/news/retiring-some-uncommon-boosted-post-options

 

  1. You can now update your Google Business information directly from search results.
    Google has made it even easier for business to make sure their business details are up to date by allowing the ability for businesses to update their information directly from within Google search results. Businesses can now
    – Add or correct business information, post updated hours, and more.
    – Post on Google and stay engaged with your customers.
    – Share photos that make your business stand out.
    – See how many views your listing gets, and easily access detailed information about your listing’s performance.
    – Know when users upload photos of your business.
    To access the feature you need to make sure you are logged in to your business account on Google, search for your business on Google then simply click the edit button!

Read more: //www.blog.google/topics/small-business/manage-your-business-listing-without-leaving-google-search/

 

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