Facebook announced two major updates to its music strategy in a recent blog post. With close to 2 billion active users Facebook is finally recognising the importance of music for its users.
The first update is a move to make it easier for users to share UGC that contains music. In the blog post, Facebook recognises that “the special moments in life are often ones we associate with music.” Facebook has been working with the music industry to enable people all around the world to include music in their videos on Facebook. Testing has started in several markets with plans to make it available to more people soon.
In addition, Facebook has also announced a Lip Synch feature, similar to musicl.ly. Facebook says, “With Lip Sync Live, you can express yourself with music from a variety of genres in real time. So whether you prefer songs like “Happier” by Ed Sheeran or “God’s Plan” by Drake, Lip Sync Live lets you bring friends and family into spontaneous musical moments.”
To try out this new feature choose the Lip Sync Live option when starting a Live video. Select a song from the song list, add a description, customise with backgrounds or masks and get singing!
Facebook ends with “STAY “TUNED” FOR MORE” advising they are also looking at ways to bring music to Facebook Stories.
“We’re looking forward to continuing to work with the music industry to create new ways for people to connect and express themselves through music across our family of apps.”