1. Snapchat just changed the game for marketing on its platform
The big news this week is that Snapchat has released some new features and one of them is going to change the game when it comes to using Snapchat for marketing. You can now add a URL to your snaps to help drive traffic to a destination. This is huge news for Snapchat as it means that marketers can now use this platform to drive traffic and to also track the effectiveness of Snapchat as a platform in their marketing mix. The other features include a voice changer and also customised background. These changes should be live now for everyone but if you can’t see them yet, just make sure you update the app.
2. Adsense launches 3 new native format ads
According to a recent study by eMarketer, native digital ads will account for more than half of all digital display ad spending this year (2017). Adsense announced the launch of native ads for all AdSense publishers.The three new formats announced include:
1. In-feed – ads appear in lists of articles or products
2. In-article – ads appear between the paragraphs of pages
3. Matched content – ads appear directly below articles.
The ads have been created to enable publishers to seamlessly offer to advertise on their platforms that fit in with the look and feel of their website, although, Google will need to ensure the ads are clearly labelled as ‘ads’ given they will resemble the website content.
3. Facebook introduces new ad measurements tools
In a bid to try and provide more transparency around its advertising offering, Facebook has introduced improvements to existing tools and measurements as well as some new features.
Advertisers can now get ‘Landing page views’ which will show the number of users that have clicked on an ad and ended up on a mobile website.
Other new metrics include pre-impression activity, allowing advertisers to see if the person who has clicked on their ad is a returning customer or not and updated page interaction reports, now showing followers and the number of times a page has been recommended.
4. Instagram shuts down spammy third party apps
5. Spelling things is so 2015
Emoji search is on the rise and businesses are starting to take advantage of this new opportunity for SEO. Take for instance Yelp, a user can type in an emoji of a pig and receive a list of related restaurants that serve pork. Although this might seem trivial emoji are now implanted into our everyday communication and the creative opportunities that could exist for Marketers are pretty exciting. Imagine a brand asking a user to search on a custom emoji for special campaigns or offerings. We trialled this at The Left Bank by searching with a whale emoji and received results for YouTube videos of SeaWorld. Imagine the whale watching companies that could have taken advantage of this search?