What is your name?
Hugh
Where do you work?
Resolution Media
What do you do?
I’m an activation manager which essentially means I plan and buy digital media on behalf of my clients.
How did you end up in your current position/career?
I started out at a non-profit and was asked to look after some of their marketing. I got hooked and decided to join an agency so I could be exposed to more channels and platforms.
Favourite part of your […]
First, tell me a bit about you! (who you are, what you do, something fun!
I’m an online educator for the Left Bank. When I’m not busy teaching I spend my time getting outdoors hiking or on my stand up paddle board – it’s a great way to balance out all the time spent in the digital world.
Before becoming an educator at Left Bank, what were you doing for work? (What is your career […]
What city do you live in?
The Blue Mountains NSW
Were you an online or on-campus student?
Online
What made you want to study Digital Marketing?
I decided to start freelance writing and wanted to expand my services to Digital Marketing and copywriting.
Why did you choose Left Bank?
Firstly it was one of the only schools offering a specialised diploma in digital marketing and the course outline covered the things I wanted to learn. It was also doable for […]
Whether you’re a new blogger, a business owner just starting out, or an established entrepreneur, it’s easy to feel a bit overwhelmed when it comes to your blogging strategy. Blogs sound simple enough, right? Just write something down — anything!
But it can be tricky to get started. How do you format it? What you do write about? What is your audience interested in? Luckily, there’s plenty out there for blog owners in need […]
As we continue to develop closer relationships with our smartphones, it is becoming more and more common to see people talking to their devices. Almost half of the US population are now using IPAs (intelligent personal assistants) for assistance with anything from getting directions to ordering a pizza.
We recently came across this awesome tip from Search Engine Journal on how to see if your customers are already embracing Voice Search so that […]
The Left Bank has announced Client-Connect, a new program that is available to all Diploma of Business BSB50215 students offering students the opportunity to work on real client briefs.
Client-Connect will bridge the gap between students and industry, allowing The Left Bank students to respond to real briefs with real clients.
The Left Bank already has a handful of businesses who have expressed interest and is encouraging any business who would like the opportunity […]
Are you starting out on your Content Marketing journey and already fretting about how you are going to find inspiration and content marketing ideas week-after-week, month-after-month?
Surely you’re going to run out of content ideas any day now and will be left with a depressingly empty feed and in a deep creative hole of despair?
You’re not alone in this concern.
Luckily, the creative process […]
To get a grasp on social media engagement, digital marketers keep up with the ever-evolving algorithms that determine how and when content is seen, and by whom. We experiment with social channels to figure out what makes our communities respond, to discover optimal frequency and times to post.
It’s one thing to get your content in front of people at the right moment, but to trigger them to engage we’ve got to look beyond […]
1. Apple Business Chat
Apple Business Chat was announced last week, just one of many updates coming with the release of iOS11. Apple Business Chat allows users to launch iMessage chat directly with a brand via their iPhone, iPad, Apple Watch, and Mac’s Messages app.
Apple Business Chat integrates 3 handy sales and marketing features – Apple Pay, scheduling and product listings. Users can access […]
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