15 11, 2019

5 Reasons Why Your Business NEEDS Digital Advertising

By |2019-11-15T09:57:15+10:00November 15th, 2019|Uncategorised|

In today’s world where everybody is online, having a business that does not advertise online is setting themselves up for failure. Your business needs to keep up with the modern world and have a Digital Advertising strategy.

Like traditional advertising, a Digital Advertising strategy can be used to:

  • promote your product;
  • generate brand awareness;
  • increase sales.

Your Digital Advertising […]

25 10, 2018

7 Examples Of Easy Blog Templates To Follow

By |2018-10-23T10:58:31+10:00October 25th, 2018|Uncategorised|

Whether you’re a new blogger, a business owner just starting out, or an established entrepreneur, it’s easy to feel a bit overwhelmed when it comes to your blogging strategy. Blogs sound simple enough, right? Just write something down — anything!

But it can be tricky to get started. How do you format it? What you do write about? What is your audience interested in? Luckily, there’s plenty out there for blog owners in need […]

24 10, 2018

How To See If Your Campaigns Are Already Receiving Voice Search Traffic

By |2018-10-24T09:48:33+10:00October 24th, 2018|Uncategorised|

As we continue to develop closer relationships with our smartphones, it is becoming more and more common to see people talking to their devices. Almost half of the US population are now using IPAs (intelligent personal assistants) for assistance with anything from getting directions to ordering a pizza.

We recently came across this awesome tip from Search Engine Journal on how to see if your customers are already embracing Voice Search so that […]

9 10, 2018

The Left Bank launches Client-Connect, giving students the opportunity to work on real client briefs

By |2018-10-09T10:42:50+10:00October 9th, 2018|Uncategorised|

The Left Bank has announced Client-Connect, a new program that is available to all Diploma of Business BSB50215 students offering students the opportunity to work on real client briefs.

Client-Connect will bridge the gap between students and industry, allowing The Left Bank students to respond to real briefs with real clients.

The Left Bank already has a handful of businesses who have expressed interest and is encouraging any business who would like the opportunity […]

1 10, 2018

How to be a perpetual Content Marketing ideas generator

By |2018-10-01T11:55:54+10:00October 1st, 2018|Content Marketing, Inbound Marketing, Uncategorised|

Are you starting out on your Content Marketing journey and already fretting about how you are going to find inspiration and content marketing ideas week-after-week, month-after-month?

Surely you’re going to run out of content ideas any day now and will be left with a depressingly empty feed and in a deep creative hole of despair?

You’re not alone in this concern.

Luckily, the creative process […]

11 05, 2018

The psychology of social media: the real reasons we ‘like’ on Facebook

By |2018-05-14T11:46:42+10:00May 11th, 2018|Digital Marketing Courses, Digital Marketing Strategy, Social Media Marketing, Uncategorised|

To get a grasp on social media engagement, digital marketers keep up with the ever-evolving algorithms that determine how and when content is seen, and by whom. We experiment with social channels to figure out what makes our communities respond, to discover optimal frequency and times to post.

It’s one thing to get your content in front of people at the right moment, but to trigger them to engage we’ve got to look beyond […]

20 06, 2017

The Weekly 5 – Apple Business Chat, Snapchat launches ‘Custom Stories’ and Twitter gets a makeover!

By |2017-06-21T10:19:14+10:00June 20th, 2017|Digital Marketing News, Social Media Marketing, Uncategorised|

 

1. Apple Business Chat

Apple Business Chat was announced last week, just one of many updates coming with the release of iOS11. Apple Business Chat allows users to launch iMessage chat directly with a brand via their iPhone, iPad, Apple Watch, and Mac’s Messages app.

Apple Business Chat integrates 3 handy sales and marketing features – Apple Pay, scheduling and product listings. Users can access […]