14 09, 2018

What is Facebook Messenger Marketing?

By |2018-10-01T12:03:31+10:00September 14th, 2018|Chatbots, Email marketing, Facebook, Marketing Education, Online Learning, Social Media Marketing|

Facebook Messenger Marketing involves using Facebook’s messaging platform to communicate with your customers. This can be done by either broadcasting messages (similar to email) or by setting up automated messages, replies and responses by incorporating a chatbot feature.

According to Wikipedia; A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly simulate how a human would behave as […]

22 06, 2018

IGTV – IS SOCIAL MEDIA BECOMING THE NEXT BIG BROADCAST CHANNEL?

By |2018-06-22T10:02:32+10:00June 22nd, 2018|Digital Marketing News, Instagram|

As TV viewing declines and we continue to consume content from what we carry around in our pockets, innovation within the TV viewing space is becoming a super competitive market. YouTube, Snapchat and even Facebook and Twitter are all platforms that have embraced the way we consume video and now Instagram is getting in on the game.

Instagram has announced “our most exciting feature to date” – IGTV, a new place for watching long-form, vertical […]

7 06, 2018

Facebook launches Musical.ly rival Lip Synch Live

By |2018-06-07T15:12:46+10:00June 7th, 2018|Digital Marketing Courses, Digital Marketing News, Facebook|

Facebook announced two major updates to its music strategy in a recent blog post. With close to 2 billion active users Facebook is finally recognising the importance of music for its users.

The first update is a move to make it easier for users to share UGC that contains music. In the blog post, Facebook recognises that “the special moments in life are often ones we associate with music.” Facebook has been working […]

5 06, 2018

Instagram finally reveals Algorithm criteria

By |2018-06-29T14:26:00+10:00June 5th, 2018|Digital Marketing News, Instagram, Social Media Marketing|

Instagram has finally revealed exactly how their Algorithm works to a room full of journalists in their new San-Fran office. They have also confirmed that at this time there are no plans to go back to the reverse chronological order that we were all hoping would return.

Instagram’s initial decision to move away from the reverse chronological feed came off the back of users complaining that they were missing 70-50% of friends’ post but […]

11 05, 2018

The psychology of social media: the real reasons we ‘like’ on Facebook

By |2018-05-14T11:46:42+10:00May 11th, 2018|Digital Marketing Courses, Digital Marketing Strategy, Social Media Marketing, Uncategorised|

To get a grasp on social media engagement, digital marketers keep up with the ever-evolving algorithms that determine how and when content is seen, and by whom. We experiment with social channels to figure out what makes our communities respond, to discover optimal frequency and times to post.

It’s one thing to get your content in front of people at the right moment, but to trigger them to engage we’ve got to look beyond […]

7 03, 2018

E-commerce startups! Your seven-step digital marketing strategy to make you money from the outset.

By |2018-06-29T15:19:41+10:00March 7th, 2018|Digital Marketing Strategy, eCommerce, Search Engine Optimisation (SEO), Social Media Marketing|

If there’s one thing that sets start-up entrepreneurs apart from the rest, it’s the ability to provide a product that the consumer needs.

They’ve done the research.

They’ve got the energy and gusto to deliver.

And they know exactly how their product is going to change the lives of their market for the better.

Unfortunately, in the early days, the budget doesn’t always match the enthusiasm.

With so many new and costly outgoings to consider, an effective digital […]

2 03, 2018

VERO – the new Instagram?

By |2018-03-02T09:35:16+10:00March 2nd, 2018|Digital Marketing News, Social Media Marketing|

Does the popularity of new social media platform Vero mean people are starting to look for alternatives to established platforms like Facebook and Instagram?

Founded in 2015 by Ayman Hariri the son of assassinated Lebanese leader Rafic Hariri, at the time of writing this the app was the #1 trending app in the app store with a reported almost 1 million downloads in just under a week. While this is just a blip compared […]

20 11, 2017

The Weekly 5 – Facebook releases 2 new apps, Mac try out AR in-stores and Pin Codes bridge the gap between on-line and offline.

By |2018-02-21T14:10:34+10:00November 20th, 2017|Digital Marketing News, Facebook, Pinterest|

1. MAC latest beauty brand to try AR in-store
Mac has introduced augmented reality mirrors in its brick and mortar stores in a bid to try and improve foot traffic. While Mac is not the first to try their hand at using VR to sample their products, most of the other brands have created mobile apps that allow users to try products on the go. Other beauty retailers, such at Sephora have also tried […]

13 11, 2017

The Weekly 5 – Instagram cracks down on branded content tool, Facebook messenger comes to websites, Instagram tests new ‘follow’ hashtag option and 2 new targeting options for Facebook ads.

By |2017-11-13T11:05:58+10:00November 13th, 2017|Digital Marketing News, Facebook, Instagram, Social Media Marketing, Twitter|

1. Instagram cracks down on new branded content tool.
Instagram is pushing for more influencers to use it’s recently launched branded content tool which allows for complete transparency for sponsored posts. Along with the tool, which places the sponsor or tag where the location would normally sit, the platform also released a policy requiring that all sponsored content be disclosed using this tool. Instagram has said that it will start contacting accounts who it […]

28 09, 2017

Best app for scheduling social media content

By |2017-12-08T14:49:01+10:00September 28th, 2017|Content Marketing, Facebook, Instagram, LinkedIn, Snapchat, Social Media Marketing|

Social media is a strange beast. On the one hand, it’s opened up individuals and businesses to global audiences and revolutionised the way we interact. At the touch of a screen, we can broadcast our thoughts, selfies, pets and products across the planet.

In theory, it sounds simple enough.

But as anyone who has ever been charged with executing a social media strategy will attest, it’s anything but. Putting aside the time it takes to […]