Facebook announced two major updates to its music strategy in a recent blog post. With close to 2 billion active users Facebook is finally recognising the importance of music for its users.
The first update is a move to make it easier for users to share UGC that contains music. In the blog post, Facebook recognises that “the special moments in life are often ones we associate with music.” Facebook has been working […]
Instagram has finally revealed exactly how their Algorithm works to a room full of journalists in their new San-Fran office. They have also confirmed that at this time there are no plans to go back to the reverse chronological order that we were all hoping would return.
Instagram’s initial decision to move away from the reverse chronological feed came off the back of users complaining that they were missing 70-50% of friends’ post but […]
To get a grasp on social media engagement, digital marketers keep up with the ever-evolving algorithms that determine how and when content is seen, and by whom. We experiment with social channels to figure out what makes our communities respond, to discover optimal frequency and times to post.
It’s one thing to get your content in front of people at the right moment, but to trigger them to engage we’ve got to look beyond […]
If there’s one thing that sets start-up entrepreneurs apart from the rest, it’s the ability to provide a product that the consumer needs.
They’ve done the research.
They’ve got the energy and gusto to deliver.
And they know exactly how their product is going to change the lives of their market for the better.
Unfortunately, in the early days, the budget doesn’t always match the enthusiasm.
With so many new and costly outgoings to consider, an effective digital […]
Does the popularity of new social media platform Vero mean people are starting to look for alternatives to established platforms like Facebook and Instagram?
Founded in 2015 by Ayman Hariri the son of assassinated Lebanese leader Rafic Hariri, at the time of writing this the app was the #1 trending app in the app store with a reported almost 1 million downloads in just under a week. While this is just a blip compared […]
1. MAC latest beauty brand to try AR in-store
Mac has introduced augmented reality mirrors in its brick and mortar stores in a bid to try and improve foot traffic. While Mac is not the first to try their hand at using VR to sample their products, most of the other brands have created mobile apps that allow users to try products on the go. Other beauty retailers, such at Sephora have also tried […]
1. Instagram cracks down on new branded content tool.
Instagram is pushing for more influencers to use it’s recently launched branded content tool which allows for complete transparency for sponsored posts. Along with the tool, which places the sponsor or tag where the location would normally sit, the platform also released a policy requiring that all sponsored content be disclosed using this tool. Instagram has said that it will start contacting accounts who it […]
Social media is a strange beast. On the one hand, it’s opened up individuals and businesses to global audiences and revolutionised the way we interact. At the touch of a screen, we can broadcast our thoughts, selfies, pets and products across the planet.
In theory, it sounds simple enough.
But as anyone who has ever been charged with executing a social media strategy will attest, it’s anything but. Putting aside the time it takes to […]
1. Vimeo to launch Live Streaming
Vimeo has announced that it has acquired Livestream and will subsequently be launching its own live streaming platform called Vimeo Live. The new platform will allow Vimeo creators to capture, edit, stream and archive live events, the company says, in addition to hosting, distributing, and generating revenue from their videos.
Tech Crunch reports ‘Live will be offered as a set of annual and monthly paid membership tiers across a […]
1. Apple blocks third-party cookie tracking
Members of the advertising industry have written an open letter to apple, condemning their new macOS feature called ITP or Intelligent tracking prevention. The new feature which Apple say’s is not about ‘blocking ads but protecting privacy’ reduces cross-site tracking by further limiting cookies and other website data. For a detailed explanation on how it works head here. (//webkit.org/blog/7675/intelligent-tracking-prevention/).
Advertisers are concerned that the new feature will harm smaller […]
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