19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By | 2018-12-20T09:38:06+00:00 December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Wait, what, it’s Christmas already? How did that happen? Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 […]

22 06, 2018

IGTV – IS SOCIAL MEDIA BECOMING THE NEXT BIG BROADCAST CHANNEL?

By | 2018-06-22T10:02:32+00:00 June 22nd, 2018|Digital Marketing News, Instagram|

As TV viewing declines and we continue to consume content from what we carry around in our pockets, innovation within the TV viewing space is becoming a super competitive market. YouTube, Snapchat and even Facebook and Twitter are all platforms that have embraced the way we consume video and now Instagram is getting in on the game.

Instagram has announced “our most exciting feature to date” – IGTV, a new place for watching long-form, vertical […]

5 06, 2018

Instagram finally reveals Algorithm criteria

By | 2018-06-29T14:26:00+00:00 June 5th, 2018|Digital Marketing News, Instagram, Social Media Marketing|

Instagram has finally revealed exactly how their Algorithm works to a room full of journalists in their new San-Fran office. They have also confirmed that at this time there are no plans to go back to the reverse chronological order that we were all hoping would return.

Instagram’s initial decision to move away from the reverse chronological feed came off the back of users complaining that they were missing 70-50% of friends’ post but […]

13 11, 2017

The Weekly 5 – Instagram cracks down on branded content tool, Facebook messenger comes to websites, Instagram tests new ‘follow’ hashtag option and 2 new targeting options for Facebook ads.

By | 2017-11-13T11:05:58+00:00 November 13th, 2017|Digital Marketing News, Facebook, Instagram, Social Media Marketing, Twitter|

1. Instagram cracks down on new branded content tool.
Instagram is pushing for more influencers to use it’s recently launched branded content tool which allows for complete transparency for sponsored posts. Along with the tool, which places the sponsor or tag where the location would normally sit, the platform also released a policy requiring that all sponsored content be disclosed using this tool. Instagram has said that it will start contacting accounts who it […]

28 09, 2017

Best app for scheduling social media content

By | 2017-12-08T14:49:01+00:00 September 28th, 2017|Content Marketing, Facebook, Instagram, LinkedIn, Snapchat, Social Media Marketing|

Social media is a strange beast. On the one hand, it’s opened up individuals and businesses to global audiences and revolutionised the way we interact. At the touch of a screen, we can broadcast our thoughts, selfies, pets and products across the planet.

In theory, it sounds simple enough.

But as anyone who has ever been charged with executing a social media strategy will attest, it’s anything but. Putting aside the time it takes to […]

28 09, 2017

The Weekly 5 – YouTube announces new tools for marketers, Instagram videos now auto-play with sound and Vimeo launches Live video!

By | 2017-09-28T16:30:48+00:00 September 28th, 2017|Digital Marketing News, Facebook, Instagram, Online Learning, Social Media Marketing|

1. Vimeo to launch Live Streaming

Vimeo has announced that it has acquired Livestream and will subsequently be launching its own live streaming platform called Vimeo Live. The new platform will allow Vimeo creators to capture, edit, stream and archive live events, the company says, in addition to hosting, distributing, and generating revenue from their videos.
Tech Crunch reports ‘Live will be offered as a set of annual and monthly paid membership tiers across a […]

14 09, 2017

The Weekly 5 – Facebook tests offline video, Pinterest releases latest demographic insights and Australia first for Twitter in-stream video ads.

By | 2017-09-19T09:46:43+00:00 September 14th, 2017|Content Marketing, Digital Marketing News, Digital Marketing Strategy, Facebook, Instagram, Social Media Marketing|

  1. Male users on Pinterest are up 50% year on year

Pinterest has announced more than 200 million people now use Pinterest every month and they have seen a 50% increase in male users.

In a recent announcement, they have said their audience has grown by nearly 40 percent since last year. In terms of categories, they’ve seen a 46% increase year-over-year increase for people saving food-related Pins to Pinterest, making it the largest mobile […]

15 08, 2017

The Weekly 5 – Facebook tests store visit retargeting, Apple takes its #shotoniphone campaign to Instagram and Snapchat teams up with Billboard to create music docu-series!

By | 2017-08-31T09:49:15+00:00 August 15th, 2017|Digital Marketing News, Facebook, Instagram, Snapchat, Social Media Marketing|

Each week we bring you 5 digital marketing news stories and updates that got our attention!

1. Billboard teams up with Snapchat to launch ‘Artist Pass’ original show
Billboard has teamed up with Snapchat to give fans exclusive behind the scenes look at their favourite artists. The docu-series is called ‘Artist Pass’ and will be available via the Snapchat Discover Portal.
The series takes fans backstage before their live performances to give fans an exclusive look […]