19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By | 2018-12-20T09:38:06+00:00 December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Wait, what, it’s Christmas already? How did that happen? Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 […]

14 09, 2018

What is Facebook Messenger Marketing?

By | 2018-10-01T12:03:31+00:00 September 14th, 2018|Chatbots, Email marketing, Facebook, Marketing Education, Online Learning, Social Media Marketing|

Facebook Messenger Marketing involves using Facebook’s messaging platform to communicate with your customers. This can be done by either broadcasting messages (similar to email) or by setting up automated messages, replies and responses by incorporating a chatbot feature.

According to Wikipedia; A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly simulate how a human would behave as […]

7 06, 2018

Facebook launches Musical.ly rival Lip Synch Live

By | 2018-06-07T15:12:46+00:00 June 7th, 2018|Digital Marketing Courses, Digital Marketing News, Facebook|

Facebook announced two major updates to its music strategy in a recent blog post. With close to 2 billion active users Facebook is finally recognising the importance of music for its users.

The first update is a move to make it easier for users to share UGC that contains music. In the blog post, Facebook recognises that “the special moments in life are often ones we associate with music.” Facebook has been working […]

20 11, 2017

The Weekly 5 – Facebook releases 2 new apps, Mac try out AR in-stores and Pin Codes bridge the gap between on-line and offline.

By | 2018-02-21T14:10:34+00:00 November 20th, 2017|Digital Marketing News, Facebook, Pinterest|

1. MAC latest beauty brand to try AR in-store
Mac has introduced augmented reality mirrors in its brick and mortar stores in a bid to try and improve foot traffic. While Mac is not the first to try their hand at using VR to sample their products, most of the other brands have created mobile apps that allow users to try products on the go. Other beauty retailers, such at Sephora have also tried […]

13 11, 2017

The Weekly 5 – Instagram cracks down on branded content tool, Facebook messenger comes to websites, Instagram tests new ‘follow’ hashtag option and 2 new targeting options for Facebook ads.

By | 2017-11-13T11:05:58+00:00 November 13th, 2017|Digital Marketing News, Facebook, Instagram, Social Media Marketing, Twitter|

1. Instagram cracks down on new branded content tool.
Instagram is pushing for more influencers to use it’s recently launched branded content tool which allows for complete transparency for sponsored posts. Along with the tool, which places the sponsor or tag where the location would normally sit, the platform also released a policy requiring that all sponsored content be disclosed using this tool. Instagram has said that it will start contacting accounts who it […]

28 09, 2017

Best app for scheduling social media content

By | 2017-12-08T14:49:01+00:00 September 28th, 2017|Content Marketing, Facebook, Instagram, LinkedIn, Snapchat, Social Media Marketing|

Social media is a strange beast. On the one hand, it’s opened up individuals and businesses to global audiences and revolutionised the way we interact. At the touch of a screen, we can broadcast our thoughts, selfies, pets and products across the planet.

In theory, it sounds simple enough.

But as anyone who has ever been charged with executing a social media strategy will attest, it’s anything but. Putting aside the time it takes to […]

28 09, 2017

The Weekly 5 – YouTube announces new tools for marketers, Instagram videos now auto-play with sound and Vimeo launches Live video!

By | 2017-09-28T16:30:48+00:00 September 28th, 2017|Digital Marketing News, Facebook, Instagram, Online Learning, Social Media Marketing|

1. Vimeo to launch Live Streaming

Vimeo has announced that it has acquired Livestream and will subsequently be launching its own live streaming platform called Vimeo Live. The new platform will allow Vimeo creators to capture, edit, stream and archive live events, the company says, in addition to hosting, distributing, and generating revenue from their videos.
Tech Crunch reports ‘Live will be offered as a set of annual and monthly paid membership tiers across a […]

14 09, 2017

The Weekly 5 – Facebook tests offline video, Pinterest releases latest demographic insights and Australia first for Twitter in-stream video ads.

By | 2017-09-19T09:46:43+00:00 September 14th, 2017|Content Marketing, Digital Marketing News, Digital Marketing Strategy, Facebook, Instagram, Social Media Marketing|

  1. Male users on Pinterest are up 50% year on year

Pinterest has announced more than 200 million people now use Pinterest every month and they have seen a 50% increase in male users.

In a recent announcement, they have said their audience has grown by nearly 40 percent since last year. In terms of categories, they’ve seen a 46% increase year-over-year increase for people saving food-related Pins to Pinterest, making it the largest mobile […]

8 09, 2017

Facebook retires uncommon boost post options, Game of Thrones star hosts new Twitter video series and LinkedIn announces new native ad network

By | 2017-09-13T11:46:13+00:00 September 8th, 2017|Digital Marketing News, Digital Marketing Strategy, Facebook, LinkedIn, Marketing Education, Social Media Marketing|

  1. Game of Thrones star Maisie Williams hosts Converse video series for Twitter.
    Converse will launch a new original video programming series called “Public Access’. Each Ep lasts around 15-20 minutes and the first ep of the series will be hosted by Game of Thrones star Maisie Williams (Arya Stark). Miley Cyrus will also host an upcoming episode with more Eps still in the pipeline. The video series to targeted to the younger […]

22 08, 2017

The Weekly 5 – Amazon launches new social media platform, Facebook teams up with eBay, LinkedIn updates and YouTube tests live ‘watching now’ metric.

By | 2017-08-31T09:55:06+00:00 August 22nd, 2017|Digital Marketing News, Facebook, LinkedIn, Social Media Marketing|

1. Facebook teams up with eBay
Facebook has collaborated with eBay launching a new feature within the Marketplace section. Each day there will be a selection of Daily Deals from the eBay store that can be browsed within the Facebook app with the purchases being completed on the eBay website. Facebooks Marketplace is given prominent feature in the navigation bar, and there are also plans to add new categories such as ticket sales. These changes […]