19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By | 2018-12-20T09:38:06+00:00 December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Wait, what, it’s Christmas already? How did that happen? Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 […]

23 10, 2018

How to execute your first client pitch.

By | 2018-10-23T10:18:49+00:00 October 23rd, 2018|Digital Marketing Strategy, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

We all know that new clients don’t grow on trees, and when you do finally get hold of a potential client, you’ll more than likely need to pitch for the work. Pitching to your potential client can be a daunting task, especially if it’s your first pitch and you haven’t had much experience.

We caught up with Arvind Ramaiya, a current student of the Left Bank to chat about his very first client pitch.

18 10, 2018

There’s no such thing as motivation – you just have to do it!

By | 2018-10-18T13:24:27+00:00 October 18th, 2018|Digital Marketing Career, Digital Marketing Courses, Online Learning, Social Media Marketing|

 

Someone said to me the other day ‘I wish I had your motivation and mojo.’

I said to her ‘Na, I don’t have motivation at all. I just don’t want to be fat or poor.’

 

We recently caught up with graduate Kirsty Waddingham about her journey in digital marketing. After our chat you realise motivation to get stuff done doesn’t really exist for her. That doesn’t mean that there […]

1 10, 2018

Social Media, the closest we can get to our customers

By | 2018-10-01T11:56:34+00:00 October 1st, 2018|Digital Marketing Strategy, Social Media Marketing|

I remember the exact moment that made me realise how close to a customer social media can get us.

That day started as a usual one: check messages, reply to the comments, remove spam from all the business Facebook pages the agency was working with. And there it was, amongst all these Facebook interactions, a Facebook message from Anna, an active customer from a brand Facebook page we were […]

14 09, 2018

What is Facebook Messenger Marketing?

By | 2018-10-01T12:03:31+00:00 September 14th, 2018|Chatbots, Email marketing, Facebook, Marketing Education, Online Learning, Social Media Marketing|

Facebook Messenger Marketing involves using Facebook’s messaging platform to communicate with your customers. This can be done by either broadcasting messages (similar to email) or by setting up automated messages, replies and responses by incorporating a chatbot feature.

According to Wikipedia; A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly simulate how a human would behave as […]

22 06, 2018

IGTV – IS SOCIAL MEDIA BECOMING THE NEXT BIG BROADCAST CHANNEL?

By | 2018-06-22T10:02:32+00:00 June 22nd, 2018|Digital Marketing News, Instagram|

As TV viewing declines and we continue to consume content from what we carry around in our pockets, innovation within the TV viewing space is becoming a super competitive market. YouTube, Snapchat and even Facebook and Twitter are all platforms that have embraced the way we consume video and now Instagram is getting in on the game.

Instagram has announced “our most exciting feature to date” – IGTV, a new place for watching long-form, vertical […]

7 06, 2018

Facebook launches Musical.ly rival Lip Synch Live

By | 2018-06-07T15:12:46+00:00 June 7th, 2018|Digital Marketing Courses, Digital Marketing News, Facebook|

Facebook announced two major updates to its music strategy in a recent blog post. With close to 2 billion active users Facebook is finally recognising the importance of music for its users.

The first update is a move to make it easier for users to share UGC that contains music. In the blog post, Facebook recognises that “the special moments in life are often ones we associate with music.” Facebook has been working […]

5 06, 2018

Instagram finally reveals Algorithm criteria

By | 2018-06-29T14:26:00+00:00 June 5th, 2018|Digital Marketing News, Instagram, Social Media Marketing|

Instagram has finally revealed exactly how their Algorithm works to a room full of journalists in their new San-Fran office. They have also confirmed that at this time there are no plans to go back to the reverse chronological order that we were all hoping would return.

Instagram’s initial decision to move away from the reverse chronological feed came off the back of users complaining that they were missing 70-50% of friends’ post but […]

11 05, 2018

The psychology of social media: the real reasons we ‘like’ on Facebook

By | 2018-05-14T11:46:42+00:00 May 11th, 2018|Digital Marketing Courses, Digital Marketing Strategy, Social Media Marketing, Uncategorised|

To get a grasp on social media engagement, digital marketers keep up with the ever-evolving algorithms that determine how and when content is seen, and by whom. We experiment with social channels to figure out what makes our communities respond, to discover optimal frequency and times to post.

It’s one thing to get your content in front of people at the right moment, but to trigger them to engage we’ve got to look beyond […]

7 03, 2018

E-commerce startups! Your seven-step digital marketing strategy to make you money from the outset.

By | 2018-06-29T15:19:41+00:00 March 7th, 2018|Digital Marketing Strategy, eCommerce, Search Engine Optimisation (SEO), Social Media Marketing|

If there’s one thing that sets start-up entrepreneurs apart from the rest, it’s the ability to provide a product that the consumer needs.

They’ve done the research.

They’ve got the energy and gusto to deliver.

And they know exactly how their product is going to change the lives of their market for the better.

Unfortunately, in the early days, the budget doesn’t always match the enthusiasm.

With so many new and costly outgoings to consider, an effective digital […]