8 04, 2020

5 Steps To Developing a Digital Marketing Plan

By |2020-04-08T13:11:16+10:00April 8th, 2020|Content Marketing, Data Privacy, Digital Marketing Career, Digital Marketing Courses, Digital Marketing News, Digital Marketing Strategy, eCommerce, Email marketing, Google, Inbound Marketing, Marketing Career Australia, Marketing Education, Online Learning, Public Relations, Social Media Marketing|

As a business, use the SWOT and SMART templates to create your ultimate Digital Marketing strategy. Having a Digital Marketing strategy is what enables you to create and achieve goals as you will know precisely how it will happen and when.

Without a strategy, you are setting yourself up for failure, as if you fail to plan you plan to fail Benjamin Franklin and Winston Churchill have said. Therefore if […]

8 04, 2020

5 Things To Boost Your Websites Conversion Rate

By |2020-04-08T12:58:28+10:00April 8th, 2020|Content Marketing, Digital Marketing Strategy, Display Advertising, Google, Inbound Marketing, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Are you looking at your website conversion rate but left with nothing but complete disappointment? Getting traffic is great but it means absolutely nothing if the traffic flowing to your website is not converting into leads and sales. 

Here are five ways in which you can boost your websites conversion rate statistics.

 

A/B Testing

A/B testing, also known as ‘split testing’ is a method to compare two pieces of content. […]

8 04, 2020

What is Tik Tok and should it be part of your Digital Marketing strategy?

By |2020-04-08T12:51:04+10:00April 8th, 2020|Content Marketing, Digital Marketing Courses, Digital Marketing Strategy, Social Media Marketing|

53% of consumers engage with a brand after viewing a video on social media. This is an important statistic for you to consider in your next digital advertising campaign. Video Marketing is not just limited to big brands such as Facebook, Instagram and YouTube. There is another rising video sharing platform called Tik Tok.

What is Tik Tok?

Heard of TikTok? No? That’s okay, you’re not the only […]

8 04, 2020

4 Tools to Maximise Your Social Media Campaigns

By |2020-04-08T10:22:28+10:00April 8th, 2020|Digital Marketing News, Digital Marketing Strategy, Marketing Career Australia, Marketing Education, Social Media Marketing|

Do you ever feel that Social Media Marketing is taking up all your spare time? If you’re struggling to stay on top of Facebook, Twitter, Instagram, Pinterest etc. all while keeping your blog ticking over, then you aren’t alone.

According to Social Media Examiner who surveyed almost 4,000 Digital Marketers 64% of respondents spend more than 6 hours per week on social media, and 41% […]

19 03, 2020

Crisis communication can make or break a brand; 8 steps to respond during COVID -19

By |2020-03-24T12:21:43+10:00March 19th, 2020|Public Relations, Social Media Marketing|

In the time of a crisis like the current Covid-19 pandemic, website updates and email marketing with your customers should be at the top of your priority list. The manner in which a company responds to a crisis can either significantly harm your reputation or do the complete and preferred opposite; build brand loyalty and trust.

Here are 8 things to consider when facing a crisis:

1 – Don’t […]

8 03, 2019

7 Ways You’re Doing Social Wrong (And How To Fix Them)

By |2019-03-08T15:07:19+10:00March 8th, 2019|Content Marketing, Digital Marketing Strategy, Social Media Marketing|

Social media can be a tricky beast to tame, and it’s one that some small businesses are afraid of. So, if you’ve been brave and made the social media plunge — you’re already a step ahead of the competition.

However, there are many easy social media mistakes to make – and these oversights can do some serious damage to your reputation and brand.

The seven social mistakes below are incredibly common, but luckily — very […]

19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By |2019-04-05T09:47:03+10:00December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 definitely shone a light on customer data, how it […]

23 10, 2018

How to execute your first client pitch.

By |2018-10-23T10:18:49+10:00October 23rd, 2018|Digital Marketing Strategy, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

We all know that new clients don’t grow on trees, and when you do finally get hold of a potential client, you’ll more than likely need to pitch for the work. Pitching to your potential client can be a daunting task, especially if it’s your first pitch and you haven’t had much experience.

We caught up with Arvind Ramaiya, a current student of the Left Bank to chat about his very first client pitch.

18 10, 2018

There’s no such thing as motivation – you just have to do it!

By |2019-03-08T11:06:02+10:00October 18th, 2018|Digital Marketing Career, Digital Marketing Courses, Online Learning, Social Media Marketing|

 

Someone said to me the other day ‘I wish I had your motivation and mojo.’

I said to her ‘Na, I don’t have motivation at all. I just don’t want to be fat or poor.’

 

We recently caught up with graduate Kirsty Waddingham about her journey in digital marketing. After our chat you realise motivation to get stuff done doesn’t really exist for her. That doesn’t mean that there […]

1 10, 2018

Social Media, the closest we can get to our customers

By |2018-10-01T11:56:34+10:00October 1st, 2018|Digital Marketing Strategy, Social Media Marketing|

I remember the exact moment that made me realise how close to a customer social media can get us.

That day started as a usual one: check messages, reply to the comments, remove spam from all the business Facebook pages the agency was working with. And there it was, amongst all these Facebook interactions, a Facebook message from Anna, an active customer from a brand Facebook page we were […]