Are you starting out in a marketing role and have been asked to do some “keyword research”? The term seems like a trivial concoction of words thrown together, but is it as simple as it sounds? Keyword research, being one of the most valuable and return-yielding exercises performed in search marketing certainly isn’t simple, but it can be easy.
Keyword research involves identifying the most popular queries typed into […]
Wait, what, it’s Christmas already? How did that happen? Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.
2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 […]
If there’s one thing that sets start-up entrepreneurs apart from the rest, it’s the ability to provide a product that the consumer needs.
They’ve done the research.
They’ve got the energy and gusto to deliver.
And they know exactly how their product is going to change the lives of their market for the better.
Unfortunately, in the early days, the budget doesn’t always match the enthusiasm.
With so many new and costly outgoings to consider, an effective digital […]
The big news this week is that Snapchat has released some new features and one of them is going to change the game when it comes to using Snapchat for marketing. You can now add a URL to your snaps to help drive traffic to a destination. This is huge news for Snapchat […]
Each week we take a look at the top 5 digital marketing news stories that got our attention.
Each year, the 2017 Sensis Social Media Report speaks to 800 consumers and 1,100 Australian businesses about how they are using social media. Australia’s growing obsession with smartphones is […]
SEO – You may hate it but don’t ignore it.
Search Engine Optimisation traditionally has been and continues to be one of the most difficult concepts for people to understand when it comes to digital marketing. Most of the people have no idea as to what SEOs do or how it works. Google’s autocomplete tool quite effectively captures this sentiment:
It’s absolutely understandable […]
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