15 11, 2019

5 Steps To Developing a Digital Marketing Plan

By |2019-11-15T12:33:54+10:00November 15th, 2019|Content Marketing, Digital Marketing Strategy, Email marketing, Inbound Marketing, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Digital Marketing is forever changing and is an essential part of any business strategy. So how do you create a Digital Marketing plan that helps your business grow? We’ve outlined the steps you need to take help plan your next Digital Marketing campaign.

1. Complete a Situation Analysis

The first thing you must do as a business is to be aware of your surroundings. Who’s doing what and where, how can […]

3 10, 2019

Why Local SEO Is Important For Your Business

By |2019-10-03T10:38:24+10:00October 3rd, 2019|Digital Marketing Strategy, Google, Search Engine Marketing, Search Engine Optimisation (SEO)|

Want to get your local business in front of potential customers for free? Capitalise on local SEO and all it has to offer? Don’t know where to start with local SEO? No need to worry, our local SEO checklist will get you on the right path.

97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day.

The time […]

29 01, 2019

The Fundamentals of SEO: Keyword Research

By |2019-01-29T09:39:03+10:00January 29th, 2019|Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO)|

Are you starting out in a marketing role and have been asked to do some “keyword research”? The term seems like a trivial concoction of words thrown together, but is it as simple as it sounds? Keyword research, being one of the most valuable and return-yielding exercises performed in search marketing certainly isn’t simple, but it can be easy.

Keyword research involves identifying the most popular queries typed into […]

19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By |2019-04-05T09:47:03+10:00December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 definitely shone a light on customer data, how it […]

11 05, 2018

Is University the best place to learn key industry skills in 2018?

By |2018-05-14T11:49:32+10:00May 11th, 2018|Content Marketing, Digital Marketing Career, Digital Marketing Courses, Digital Marketing Strategy, Display Advertising, eCommerce, Email marketing, Inbound Marketing, Marketing Education, Search Engine Marketing|

Sally Browner, General Manager of The Left Bank and Coder Academy shares her thoughts on the recent findings that Universities may not be equipping you with the skills you need for the media and marketing industries.

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An interesting article in Adnews recently outlined how Universities are struggling to equip students with the skills they need to be immediately effective in the marketing and media industries. This is a trend that is being […]

5 06, 2017

The Weekly 5 – 5th June 2017 – Google’s new ad format

By |2017-06-13T12:02:22+10:00June 5th, 2017|Content Marketing, Display Advertising, Search Engine Marketing, Social Media Marketing|

Each week we bring you the top 5 digital marketing stories that caught our eye. Here are the top 5 stories from the last week:

1. Myer launches new ad format with Google

Myer has launched a new ad format with Google and their agency Clemenger BBDO to promote their stock take sale. ‘The 6-second sale’ ads appear on YouTube prompting customers to click on […]

29 05, 2017

The Weekly 5 – 29th May 2017 – Pepsi harnesses the power of Snapchat

By |2017-05-29T17:00:07+10:00May 29th, 2017|Content Marketing, Email marketing, Search Engine Marketing, Social Media Marketing|

Each week we bring you the top 5 digital marketing stories that caught our eye. This week in the weekly 5 in 5: Google’s Marketing Next Conference 2017, Pinterest changing the game when it comes to search and discovery, Google AdWords admits it’s too complicated for small businesses to use, Pepsi adds Snapcodes to millions of its products, and what Millenials really think about emails.

1. GOOGLE’S MARKETING NEXT CONFERENCE 2017

Google held their annual […]