8 04, 2020

5 Steps To Developing a Digital Marketing Plan

By |2020-04-08T13:11:16+10:00April 8th, 2020|Content Marketing, Data Privacy, Digital Marketing Career, Digital Marketing Courses, Digital Marketing News, Digital Marketing Strategy, eCommerce, Email marketing, Google, Inbound Marketing, Marketing Career Australia, Marketing Education, Online Learning, Public Relations, Social Media Marketing|

As a business, use the SWOT and SMART templates to create your ultimate Digital Marketing strategy. Having a Digital Marketing strategy is what enables you to create and achieve goals as you will know precisely how it will happen and when.

Without a strategy, you are setting yourself up for failure, as if you fail to plan you plan to fail Benjamin Franklin and Winston Churchill have said. Therefore if […]

19 03, 2020

Crisis communication can make or break a brand; 8 steps to respond during COVID -19

By |2020-03-24T12:21:43+10:00March 19th, 2020|Public Relations, Social Media Marketing|

In the time of a crisis like the current Covid-19 pandemic, website updates and email marketing with your customers should be at the top of your priority list. The manner in which a company responds to a crisis can either significantly harm your reputation or do the complete and preferred opposite; build brand loyalty and trust.

Here are 8 things to consider when facing a crisis:

1 – Don’t […]