19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By | 2018-12-20T09:38:06+00:00 December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Wait, what, it’s Christmas already? How did that happen? Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 […]

23 10, 2018

How to execute your first client pitch.

By | 2018-10-23T10:18:49+00:00 October 23rd, 2018|Digital Marketing Strategy, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

We all know that new clients don’t grow on trees, and when you do finally get hold of a potential client, you’ll more than likely need to pitch for the work. Pitching to your potential client can be a daunting task, especially if it’s your first pitch and you haven’t had much experience.

We caught up with Arvind Ramaiya, a current student of the Left Bank to chat about his very first client pitch.

18 10, 2018

There’s no such thing as motivation – you just have to do it!

By | 2018-10-18T13:24:27+00:00 October 18th, 2018|Digital Marketing Career, Digital Marketing Courses, Online Learning, Social Media Marketing|

 

Someone said to me the other day ‘I wish I had your motivation and mojo.’

I said to her ‘Na, I don’t have motivation at all. I just don’t want to be fat or poor.’

 

We recently caught up with graduate Kirsty Waddingham about her journey in digital marketing. After our chat you realise motivation to get stuff done doesn’t really exist for her. That doesn’t mean that there […]

14 09, 2018

What is Facebook Messenger Marketing?

By | 2018-10-01T12:03:31+00:00 September 14th, 2018|Chatbots, Email marketing, Facebook, Marketing Education, Online Learning, Social Media Marketing|

Facebook Messenger Marketing involves using Facebook’s messaging platform to communicate with your customers. This can be done by either broadcasting messages (similar to email) or by setting up automated messages, replies and responses by incorporating a chatbot feature.

According to Wikipedia; A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly simulate how a human would behave as […]

28 09, 2017

The Weekly 5 – YouTube announces new tools for marketers, Instagram videos now auto-play with sound and Vimeo launches Live video!

By | 2017-09-28T16:30:48+00:00 September 28th, 2017|Digital Marketing News, Facebook, Instagram, Online Learning, Social Media Marketing|

1. Vimeo to launch Live Streaming

Vimeo has announced that it has acquired Livestream and will subsequently be launching its own live streaming platform called Vimeo Live. The new platform will allow Vimeo creators to capture, edit, stream and archive live events, the company says, in addition to hosting, distributing, and generating revenue from their videos.
Tech Crunch reports ‘Live will be offered as a set of annual and monthly paid membership tiers across a […]

6 09, 2017

8 study hacks: how to maximise online learning

By | 2017-10-19T10:36:22+00:00 September 6th, 2017|Online Learning|

Life. It has a habit of getting in the way of the stuff we’re actually meant to be doing. Many students at The Left Bank juggle studies around full-time work and family, not to mention sleep, socialising and all the stuff that makes for a well-rounded human.

We recently put a call out on the Student Community Facebook page for your study tips and hacks, which we’ve compiled here along with a few of […]

28 06, 2017

The top 3 time management tips for online study

By | 2017-06-28T13:40:38+00:00 June 28th, 2017|Online Learning|

Studying online offers a special kind of flexibility. A kind of flexibility that traditional education can’t offer. You can study where you want and when you want. To make the most of this lifestyle, it helps if you have some really effective time management techniques to rely on.

Here are the top 3 tips from our student services team:

1. Plan out your time around existing commitments

When you have full control over […]

26 05, 2017

4 Reasons Why Online Courses Are Here To Stay

By | 2018-05-16T13:07:25+00:00 May 26th, 2017|Marketing Education, Online Learning|

Online courses are a fast growing phenomena of the 21st century. According to the Babson Survey of Online Learning 2015, one in every four university students is enrolled in an online course. In Australia, IBIS World Trends reveals that online learning is a booming industry, showing an annual growth rate of 8.7%.

So what exactly are online courses and what makes them so popular? An online learning environment provides a virtual classroom for […]

16 05, 2017

Student Spotlight: Leneila Lynne

By | 2018-05-15T15:03:31+00:00 May 16th, 2017|Digital Marketing Career, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

Name:

Leneila Lynne

Q: What city do you live in?

Melbourne

Q: What subject are you up to?

Subject 5 – Paid Advertising, of the Diploma in Business

Q: What was your motivation for doing this course?

Before I became a mother, I was a freelance Personal Trainer. I always loved working on my social media and trying to market the business with new ideas, creating a logo and content for the platforms. After giving birth to my 2 lil […]

24 02, 2017

Student Spotlight: Jen Neville

By | 2018-02-21T13:47:26+00:00 February 24th, 2017|Digital Marketing Career, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

Name:

Jen Neville

Q: What city do you live in?

Sydney

Q: What subject are you up to?

Subject 3 – Social Media Management

Q: What was your motivation for doing this course?

Having been in a Marketing role during the late 90’s then leaving the work force to have my family and be a stay at home mum for 12 years I found my Marketing skills completely out of date. Returning to a role in Marketing was going to […]