29 01, 2019

The Fundamentals of SEO: Keyword Research

By |2019-01-29T09:39:03+10:00January 29th, 2019|Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO)|

Are you starting out in a marketing role and have been asked to do some “keyword research”? The term seems like a trivial concoction of words thrown together, but is it as simple as it sounds? Keyword research, being one of the most valuable and return-yielding exercises performed in search marketing certainly isn’t simple, but it can be easy.

Keyword research involves identifying the most popular queries typed into […]

29 01, 2019

5 Content Marketing New Year’s Resolutions That You Need To Keep

By |2019-01-29T09:40:22+10:00January 29th, 2019|Content Marketing, Digital Marketing Strategy, Inbound Marketing, Online Learning|

We’re coming to the end of January already; by this point, most people will have given up on all of those New Year’s resolutions that were so promisingly written down at the end of December. In fact, we’re long past that day — known as ‘Quitter’s Day,’ the 12th of January is officially when most people falter and call it a day on the New Year’s resolutions.

If it’s exercise-based, then we understand; it’s […]

19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By |2019-04-05T09:47:03+10:00December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 definitely shone a light on customer data, how it […]

23 10, 2018

How to execute your first client pitch.

By |2018-10-23T10:18:49+10:00October 23rd, 2018|Digital Marketing Strategy, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

We all know that new clients don’t grow on trees, and when you do finally get hold of a potential client, you’ll more than likely need to pitch for the work. Pitching to your potential client can be a daunting task, especially if it’s your first pitch and you haven’t had much experience.

We caught up with Arvind Ramaiya, a current student of the Left Bank to chat about his very first client pitch.

18 10, 2018

There’s no such thing as motivation – you just have to do it!

By |2019-03-08T11:06:02+10:00October 18th, 2018|Digital Marketing Career, Digital Marketing Courses, Online Learning, Social Media Marketing|

 

Someone said to me the other day ‘I wish I had your motivation and mojo.’

I said to her ‘Na, I don’t have motivation at all. I just don’t want to be fat or poor.’

 

We recently caught up with graduate Kirsty Waddingham about her journey in digital marketing. After our chat you realise motivation to get stuff done doesn’t really exist for her. That doesn’t mean that there […]

14 09, 2018

What is Facebook Messenger Marketing?

By |2018-10-01T12:03:31+10:00September 14th, 2018|Chatbots, Email marketing, Facebook, Marketing Education, Online Learning, Social Media Marketing|

Facebook Messenger Marketing involves using Facebook’s messaging platform to communicate with your customers. This can be done by either broadcasting messages (similar to email) or by setting up automated messages, replies and responses by incorporating a chatbot feature.

According to Wikipedia; A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly simulate how a human would behave as […]

28 09, 2017

The Weekly 5 – YouTube announces new tools for marketers, Instagram videos now auto-play with sound and Vimeo launches Live video!

By |2017-09-28T16:30:48+10:00September 28th, 2017|Digital Marketing News, Facebook, Instagram, Online Learning, Social Media Marketing|

1. Vimeo to launch Live Streaming

Vimeo has announced that it has acquired Livestream and will subsequently be launching its own live streaming platform called Vimeo Live. The new platform will allow Vimeo creators to capture, edit, stream and archive live events, the company says, in addition to hosting, distributing, and generating revenue from their videos.
Tech Crunch reports ‘Live will be offered as a set of annual and monthly paid membership tiers across a […]

6 09, 2017

8 study hacks: how to maximise online learning

By |2017-10-19T10:36:22+10:00September 6th, 2017|Online Learning|

Life. It has a habit of getting in the way of the stuff we’re actually meant to be doing. Many students at The Left Bank juggle studies around full-time work and family, not to mention sleep, socialising and all the stuff that makes for a well-rounded human.

We recently put a call out on the Student Community Facebook page for your study tips and hacks, which we’ve compiled here along with a few of […]

28 06, 2017

The top 3 time management tips for online study

By |2017-06-28T13:40:38+10:00June 28th, 2017|Online Learning|

Studying online offers a special kind of flexibility. A kind of flexibility that traditional education can’t offer. You can study where you want and when you want. To make the most of this lifestyle, it helps if you have some really effective time management techniques to rely on.

Here are the top 3 tips from our student services team:

1. Plan out your time around existing commitments

When you have full control over […]

26 05, 2017

4 Reasons Why Online Courses Are Here To Stay

By |2018-05-16T13:07:25+10:00May 26th, 2017|Marketing Education, Online Learning|

Online courses are a fast growing phenomena of the 21st century. According to the Babson Survey of Online Learning 2015, one in every four university students is enrolled in an online course. In Australia, IBIS World Trends reveals that online learning is a booming industry, showing an annual growth rate of 8.7%.

So what exactly are online courses and what makes them so popular? An online learning environment provides a virtual classroom for […]