8 04, 2020

Left Bank Educator Spotlight: Sharna Bregman

By |2020-04-08T09:39:22+10:00April 8th, 2020|Digital Marketing Career, Industry Expert, Marketing Career Australia, Marketing Education|

First, tell me a bit about you! (who you are, what you do, something fun!
I’ve been an Online Educator with Left Bank since 2016. The role involves teaching students Digital Marketing online and designing and writing online learning materials.

When I’m not working, I enjoy spending time with the family exploring Sydney and checking out local cafes and markets. I also love music, philosophy, reading, learning techy stuff such as game development and am […]

8 04, 2020

Left Bank Student Spotlight: Brenden Read

By |2020-04-08T09:32:34+10:00April 8th, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education|

What city do you live in?
Geelong, Victoria

Are you an online or on-campus student?
Online

What subject are you up to?
Email Marketing

What was your motivation for doing this course?
Looking for a change of career

What have you found most interesting about the course?
The fundamentals of marketing was very detailed and great to have a solid foundation of real world marketing principles and how they align with digital marketing.

Do you have any awesome study tips to […]

31 03, 2020

How Online Digital Marketing Courses Can Grow Your Education and Career

By |2020-03-31T07:46:10+10:00March 31st, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education, Online Learning|

When you are trying to do what is best for your branding and business in 2020, you have to get a handle on Digital Marketing. Taking courses that teach you all about Digital Marketing will help you pick up your skillset and do what is best for your future. 

Below we will talk about Digital Marketing courses and how they are useful. 

Why Taking Digital Marketing Courses is So Crucial

24 03, 2020

Left Bank Educator Spotlight: Annette Staglieno

By |2020-03-25T13:32:48+10:00March 24th, 2020|Digital Marketing Career, Industry Expert, Marketing Career Australia, Marketing Education|

First, tell me a bit about you! (who you are, what you do, something fun!)|
I’m Annette and I’m the Academic Manager at Left Bank. I’ve been with Left Bank for almost 4 years and even though I’ve had some pretty cool jobs throughout my career this has to be my favourite!

I love spending time with my dog, Pete, going on hikes and exploring Victoria. I am also a true […]

19 12, 2018

2019 Digital Marketing Trends and what they mean for modern marketers

By |2019-04-05T09:47:03+10:00December 19th, 2018|Chatbots, Content Marketing, Data Privacy, Digital Marketing News, Digital Marketing Strategy, Display Advertising, Email marketing, Facebook, Google, Instagram, Marketing Career Australia, Marketing Education, Online Learning, Search Engine Marketing, Search Engine Optimisation (SEO), Social Media Marketing|

Before we get stuck into looking at the 2019 Digital Marketing trends let’s first take a look at the year that was.

2018 was a rocky year for some (hello Facebook and the now infamous Cambridge Analytica data scandal) and in some cases it still continues to be (hello Facebook’s recent data breach in Sept that saw over 50 million users’ data compromised). 2018 definitely shone a light on customer data, how it […]

23 10, 2018

How to execute your first client pitch.

By |2018-10-23T10:18:49+10:00October 23rd, 2018|Digital Marketing Strategy, Marketing Career Australia, Marketing Education, Online Learning, Social Media Marketing|

We all know that new clients don’t grow on trees, and when you do finally get hold of a potential client, you’ll more than likely need to pitch for the work. Pitching to your potential client can be a daunting task, especially if it’s your first pitch and you haven’t had much experience.

We caught up with Arvind Ramaiya, a current student of the Left Bank to chat about his very first client pitch.

18 10, 2018

There’s no such thing as motivation – you just have to do it!

By |2019-03-08T11:06:02+10:00October 18th, 2018|Digital Marketing Career, Digital Marketing Courses, Online Learning, Social Media Marketing|

 

Someone said to me the other day ‘I wish I had your motivation and mojo.’

I said to her ‘Na, I don’t have motivation at all. I just don’t want to be fat or poor.’

 

We recently caught up with graduate Kirsty Waddingham about her journey in digital marketing. After our chat you realise motivation to get stuff done doesn’t really exist for her. That doesn’t mean that there […]

14 09, 2018

What is Facebook Messenger Marketing?

By |2018-10-01T12:03:31+10:00September 14th, 2018|Chatbots, Email marketing, Facebook, Marketing Education, Online Learning, Social Media Marketing|

Facebook Messenger Marketing involves using Facebook’s messaging platform to communicate with your customers. This can be done by either broadcasting messages (similar to email) or by setting up automated messages, replies and responses by incorporating a chatbot feature.

According to Wikipedia; A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly simulate how a human would behave as […]

7 06, 2018

Facebook launches Musical.ly rival Lip Synch Live

By |2018-06-07T15:12:46+10:00June 7th, 2018|Digital Marketing Courses, Digital Marketing News, Facebook|

Facebook announced two major updates to its music strategy in a recent blog post. With close to 2 billion active users Facebook is finally recognising the importance of music for its users.

The first update is a move to make it easier for users to share UGC that contains music. In the blog post, Facebook recognises that “the special moments in life are often ones we associate with music.” Facebook has been working […]

11 05, 2018

The psychology of social media: the real reasons we ‘like’ on Facebook

By |2018-05-14T11:46:42+10:00May 11th, 2018|Digital Marketing Courses, Digital Marketing Strategy, Social Media Marketing, Uncategorised|

To get a grasp on social media engagement, digital marketers keep up with the ever-evolving algorithms that determine how and when content is seen, and by whom. We experiment with social channels to figure out what makes our communities respond, to discover optimal frequency and times to post.

It’s one thing to get your content in front of people at the right moment, but to trigger them to engage we’ve got to look beyond […]