23 04, 2020

Industry Spotlight: A Day In The Life Of – Julie Westrup

By |2020-04-23T14:51:46+10:00April 23rd, 2020|Digital Marketing Career, Digital Marketing Courses, Industry Expert, Marketing Career Australia, Marketing Education|

What is your name?
Julie Westrup

Where do you work?
Lumi Media

What do you do?
Head of Sales and Marketing .

How did you end up in your current position/career?
My career has taken me through both sales and marketing positions. I am in my current role as, after 5 years of consulting on digital marketing strategy and execution, I was ready to go back to a client-side role. This role lets me use all of my skills […]

23 04, 2020

Left Bank Educator Spotlight: Jono Petrohilos

By |2020-04-29T10:39:32+10:00April 23rd, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education|

First, tell me a bit about you! (who you are, what you do, something fun!
Hi :)!

I’m Jono Petrohilos, I am the CEO of Fitness Education Online, the largest online education company for Fitness Trainers in Australia. I am also the worlds biggest Sons of Anarchy fan!

Before becoming an educator at Left Bank, what were you doing for work? (What is your career history?)
I used to work in the fitness industry.

What inspired you […]

8 04, 2020

5 Steps To Developing a Digital Marketing Plan

By |2020-04-08T13:11:16+10:00April 8th, 2020|Content Marketing, Data Privacy, Digital Marketing Career, Digital Marketing Courses, Digital Marketing News, Digital Marketing Strategy, eCommerce, Email marketing, Google, Inbound Marketing, Marketing Career Australia, Marketing Education, Online Learning, Public Relations, Social Media Marketing|

As a business, use the SWOT and SMART templates to create your ultimate Digital Marketing strategy. Having a Digital Marketing strategy is what enables you to create and achieve goals as you will know precisely how it will happen and when.

Without a strategy, you are setting yourself up for failure, as if you fail to plan you plan to fail Benjamin Franklin and Winston Churchill have said. Therefore if […]

8 04, 2020

Left Bank Educator Spotlight: Eloise Smith

By |2020-04-08T13:01:10+10:00April 8th, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education|

First, tell me a bit about you! (who you are, what you do, something fun!
I’m an online educator for the Left Bank. When I’m not busy teaching I spend my time getting outdoors hiking or on my stand up paddle board – it’s a great way to balance out all the time spent in the digital world.

Before becoming an educator at Left Bank, what were you doing for work? (What is your career […]

8 04, 2020

Industry Spotlight: A Day In The Life Of – Hugh Fagan

By |2020-04-08T12:54:59+10:00April 8th, 2020|Digital Marketing Career, Digital Marketing Courses, Industry Expert, Marketing Career Australia, Marketing Education|

What is your name?
Hugh

Where do you work?
Resolution Media

What do you do?
I’m an activation manager which essentially means I plan and buy digital media on behalf of my clients.

How did you end up in your current position/career?
I started out at a non-profit and was asked to look after some of their marketing. I got hooked and decided to join an agency so I could be exposed to more channels and platforms.

Favourite part of […]

8 04, 2020

What is Tik Tok and should it be part of your Digital Marketing strategy?

By |2020-04-08T12:51:04+10:00April 8th, 2020|Content Marketing, Digital Marketing Courses, Digital Marketing Strategy, Social Media Marketing|

53% of consumers engage with a brand after viewing a video on social media. This is an important statistic for you to consider in your next digital advertising campaign. Video Marketing is not just limited to big brands such as Facebook, Instagram and YouTube. There is another rising video sharing platform called Tik Tok.

What is Tik Tok?

Heard of TikTok? No? That’s okay, you’re not the only […]

8 04, 2020

5 Reasons Why You Should Study A Digital Marketing Course

By |2020-04-08T09:57:25+10:00April 8th, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education|

1. It’s taking over traditional marketing

Let’s face it, the rise in Digital Marketing should come as no surprise. We live in a digital age and are spending more time online than ever before.

According to the PWC Online Advertising Expenditure Report, Digital Marketing now accounts for 55% of overall Marketing budgets in Australia and that Digital Advertising spend in Australia has now reached over $8.5 billion […]

8 04, 2020

Left Bank Student Spotlight: Brenden Read

By |2020-04-08T09:32:34+10:00April 8th, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education|

What city do you live in?
Geelong, Victoria

Are you an online or on-campus student?
Online

What subject are you up to?
Email Marketing

What was your motivation for doing this course?
Looking for a change of career

What have you found most interesting about the course?
The fundamentals of marketing was very detailed and great to have a solid foundation of real world marketing principles and how they align with digital marketing.

Do you have any awesome study tips to […]

31 03, 2020

How Online Digital Marketing Courses Can Grow Your Education and Career

By |2020-03-31T07:46:10+10:00March 31st, 2020|Digital Marketing Career, Digital Marketing Courses, Marketing Career Australia, Marketing Education, Online Learning|

When you are trying to do what is best for your branding and business in 2020, you have to get a handle on Digital Marketing. Taking courses that teach you all about Digital Marketing will help you pick up your skillset and do what is best for your future. 

Below we will talk about Digital Marketing courses and how they are useful. 

Why Taking Digital Marketing Courses is So Crucial

18 10, 2018

There’s no such thing as motivation – you just have to do it!

By |2019-03-08T11:06:02+10:00October 18th, 2018|Digital Marketing Career, Digital Marketing Courses, Online Learning, Social Media Marketing|

 

Someone said to me the other day ‘I wish I had your motivation and mojo.’

I said to her ‘Na, I don’t have motivation at all. I just don’t want to be fat or poor.’

 

We recently caught up with graduate Kirsty Waddingham about her journey in digital marketing. After our chat you realise motivation to get stuff done doesn’t really exist for her. That doesn’t mean that there […]